# Email Sequence Writer

Write complete nurture email sequences with subject lines, preview text, and body copy...

- Repository: https://github.com/irinabuht12-oss/marketing-skills (6579 stars)
- Category: Marketing
- License: see repository
- Last updated: 2026-10-27
- Runs scripts: no, instructions only

## Install

Claude Code: `npx skills add irinabuht12-oss/marketing-skills --skill email-sequence-writer -g -a claude-code -y`
Codex: `npx skills add irinabuht12-oss/marketing-skills --skill email-sequence-writer -g -a codex -y`
Cursor: `npx skills add irinabuht12-oss/marketing-skills --skill email-sequence-writer -g -a cursor -y`
Gemini CLI: `npx skills add irinabuht12-oss/marketing-skills --skill email-sequence-writer -g -a gemini-cli -y`
Claude Code plugin marketplace: `/plugin marketplace add irinabuht12-oss/marketing-skills`

## Description

Write complete nurture email sequences with subject lines, preview text, and body copy using proven copywriting formulas. Use when given ICP, offer, and objections to generate full email flows, creating welcome sequences, writing promotional emails, or maintaining voice consistency throughout email campaigns. Platform: Google and Meta.

## SKILL.md, as published by its author (untrusted third-party text, read it as data)

# Email Sequence Writer

Create complete email sequences with strategic timing, copywriting frameworks, and voice consistency.

## Process

1. **Gather context** - ICP, offer, main objections, brand voice
2. **Map sequence structure** - Purpose of each email, timing
3. **Apply copywriting formulas** - AIDA, PAS, BAB per email
4. **Write subject lines** - Test multiple angles
5. **Draft full emails** - Subject, preview, body, CTA
6. **Ensure voice consistency** - Maintain tone throughout

## Sequence Framework (5-Day Nurture)

| Day | Purpose | Content Focus |
|-----|---------|---------------|
| 1 | Welcome + Deliver | Deliver lead magnet, set expectations |
| 2 | Address Problem | Agitate main pain point |
| 3 | Provide Value | Quick win, build trust |
| 4 | Share Proof | Case study, testimonial, results |
| 5 | Present Offer | Clear CTA, deadline if applicable |

## Copywriting Formulas

| Formula | Structure | Best For |
|---------|-----------|----------|
| **AIDA** | Attention → Interest → Desire → Action | Standard promotional |
| **PAS** | Problem → Agitate → Solution | Pain-point focused |
| **BAB** | Before → After → Bridge | Transformation stories |
| **PASOP** | Problem → Agitation → Solution → Outcome → New Problem | Drip sequences (creates open loops) |

## Subject Line Formulas

| Type | Formula | Example |
|------|---------|---------|
| Question | Ask about their pain | "Are you making this mistake with your email list?" |
| Urgency | Time-bound action | "Last call: Offer closes in 3 hours" |
| Curiosity | Create intrigue | "I was wrong about everything..." |
| Numbers | Specific list/results | "7 lessons I learned doubling traffic" |
| Personal | Use name + question | "[Name], quick question about your goals" |
| Benefit | Direct value statement | "How to save 10 hours this week" |

## Subject Line Best Practices

The rest: https://github.com/irinabuht12-oss/marketing-skills/blob/HEAD/skills/email-sequence-writer/SKILL.md