Icp Research Assistant
Build detailed B2B buyer personas with pain points, objections, buying triggers, and...
Install
npx skills add irinabuht12-oss/marketing-skills --skill icp-research-assistant -g -a claude-code -y- Repository
- irinabuht12-oss/marketing-skills6.6k
- Category
- Writing
- Updated
- 8d ago
- License
- See repository
- Context cost
- Mediumabout 1,694 tokens
- Runs scripts
- No, instructions only
What it does
Build detailed B2B buyer personas with pain points, objections, buying triggers, and messaging angles. Use when given a product and market to research ideal customer profiles, creating buyer personas, or needing to understand who you're selling to before launching campaigns. Platform: Google and Meta.
ICP Research Assistant
Build comprehensive ideal customer profiles for targeted marketing.
Process
- Gather product context - What you sell, key features, pricing
- Define market - Industry, company size, geography
- Build persona - Role, responsibilities, goals, challenges
- Map pain points - Problems they face daily
- Identify objections - Why they might not buy
- Find buying triggers - What makes them take action
- Craft messaging angles - How to speak to them
ICP Framework
Demographics (Who)
- Job title(s)
- Seniority level
- Department
- Company size (employees)
- Company revenue
- Industry/vertical
- Geography
Psychographics (Why)
- Daily responsibilities
- Goals they're measured on
- Frustrations with current solutions
- Professional aspirations
- How they stay informed
Buying Behavior (How)
- Who influences the decision
- Who approves budget
- Typical buying process
- Evaluation criteria
- Timeline to decision
Pain Point Categories
| Category | Questions to Answer |
|---|---|
| Time | What takes too long? What's manual? |
| Money | Where are they wasting budget? What's expensive? |
| Risk | What keeps them up at night? What could go wrong? |
| Quality | What's not good enough? What's inconsistent? |
| Growth | What's blocking their goals? What's slowing them down? |
Objection Types
| Type | Example | How to Address |
|---|---|---|
| Price | "Too expensive" | ROI calculation, cost of inaction |
| Time | "No bandwidth to implement" | Quick setup, done-for-you options |
| Trust | "Never heard of you" | Social proof, case studies |
| Need | "Current solution is fine" | Cost of status quo, competitor gaps |
| Authority | "Need to check with team" | Stakeholder materials, pilot offer |
