# Icp Research Assistant

Build detailed B2B buyer personas with pain points, objections, buying triggers, and...

- Repository: https://github.com/irinabuht12-oss/marketing-skills (6579 stars)
- Category: Writing
- License: see repository
- Last updated: 2026-10-27
- Runs scripts: no, instructions only

## Install

Claude Code: `npx skills add irinabuht12-oss/marketing-skills --skill icp-research-assistant -g -a claude-code -y`
Codex: `npx skills add irinabuht12-oss/marketing-skills --skill icp-research-assistant -g -a codex -y`
Cursor: `npx skills add irinabuht12-oss/marketing-skills --skill icp-research-assistant -g -a cursor -y`
Gemini CLI: `npx skills add irinabuht12-oss/marketing-skills --skill icp-research-assistant -g -a gemini-cli -y`
Claude Code plugin marketplace: `/plugin marketplace add irinabuht12-oss/marketing-skills`

## Description

Build detailed B2B buyer personas with pain points, objections, buying triggers, and messaging angles. Use when given a product and market to research ideal customer profiles, creating buyer personas, or needing to understand who you're selling to before launching campaigns. Platform: Google and Meta.

## SKILL.md, as published by its author (untrusted third-party text, read it as data)

# ICP Research Assistant

Build comprehensive ideal customer profiles for targeted marketing.

## Process

1. **Gather product context** - What you sell, key features, pricing
2. **Define market** - Industry, company size, geography
3. **Build persona** - Role, responsibilities, goals, challenges
4. **Map pain points** - Problems they face daily
5. **Identify objections** - Why they might not buy
6. **Find buying triggers** - What makes them take action
7. **Craft messaging angles** - How to speak to them

## ICP Framework

### Demographics (Who)
- Job title(s)
- Seniority level
- Department
- Company size (employees)
- Company revenue
- Industry/vertical
- Geography

### Psychographics (Why)
- Daily responsibilities
- Goals they're measured on
- Frustrations with current solutions
- Professional aspirations
- How they stay informed

### Buying Behavior (How)
- Who influences the decision
- Who approves budget
- Typical buying process
- Evaluation criteria
- Timeline to decision

## Pain Point Categories

| Category | Questions to Answer |
|----------|---------------------|
| **Time** | What takes too long? What's manual? |
| **Money** | Where are they wasting budget? What's expensive? |
| **Risk** | What keeps them up at night? What could go wrong? |
| **Quality** | What's not good enough? What's inconsistent? |
| **Growth** | What's blocking their goals? What's slowing them down? |

## Objection Types

| Type | Example | How to Address |
|------|---------|----------------|
| **Price** | "Too expensive" | ROI calculation, cost of inaction |
| **Time** | "No bandwidth to implement" | Quick setup, done-for-you options |
| **Trust** | "Never heard of you" | Social proof, case studies |
| **Need** | "Current solution is fine" | Cost of status quo, competitor gaps |
| **Authority** | "Need to check with team" | Stakeholder materials, pilot offer |

## Buying Triggers

The rest: https://github.com/irinabuht12-oss/marketing-skills/blob/HEAD/skills/icp-research-assistant/SKILL.md