Landing Page Audit 39
CRO analysis for landing pages evaluating headline clarity, CTA placement, trust...
Install
npx skills add irinabuht12-oss/marketing-skills --skill landing-page-audit-39 -g -a claude-code -y- Repository
- irinabuht12-oss/marketing-skills6.6k
- Category
- Design
- Updated
- 8d ago
- License
- See repository
- Context cost
- Mediumabout 1,508 tokens
- Runs scripts
- No, instructions only
What it does
CRO analysis for landing pages evaluating headline clarity, CTA placement, trust signals, mobile friction, and conversion killers. Use when uploading a landing page screenshot, pasting a URL for review, requesting conversion rate optimization feedback, or auditing page effectiveness prioritized by impact. Platform: Google and Meta.
Landing Page Audit
Systematic conversion rate optimization analysis with prioritized recommendations.
Process
- Capture the page - URL or screenshot (note if only partial view)
- Evaluate above-the-fold - First impression, clarity, CTA visibility
- Assess messaging - Headline frameworks, copy quality, benefit focus
- Check trust signals - Social proof, credibility markers
- Identify conversion killers - Friction points, distractions
- Prioritize by impact - High impact fixes first
Headline Framework Evaluation
Test headlines against these proven frameworks:
| Framework | Structure | Example |
|---|---|---|
| 4U's | Urgent + Unique + Useful + Ultra-specific | "Double Your Sales in 30 Days" |
| AIDA | Attention → Interest → Desire → Action | Pattern through page sections |
| PAS | Problem → Agitate → Solution | Lead with pain, twist knife, offer relief |
| BAB | Before → After → Bridge | Show transformation |
Above-the-Fold Checklist
- Compelling headline with clear value proposition
- Supporting subheadline explaining "how"
- Hero image/video representing outcome (not just product)
- Primary CTA button (contrasting color, above fold)
- Trust signal (logo bar, rating, or testimonial)
- Minimal navigation (remove distracting links)
CTA Placement Best Practices
| Location | Purpose |
|---|---|
| Hero section | Primary conversion, most visible |
| After value proposition | Reinforce after communicating value |
| After social proof | Convert after building trust |
| After features/benefits | Capture after educating |
| Sticky header/footer | Persistent access on long pages |
