# Landing Page Audit 39

CRO analysis for landing pages evaluating headline clarity, CTA placement, trust...

- Repository: https://github.com/irinabuht12-oss/marketing-skills (6579 stars)
- Category: Design
- License: see repository
- Last updated: 2026-10-27
- Runs scripts: no, instructions only

## Install

Claude Code: `npx skills add irinabuht12-oss/marketing-skills --skill landing-page-audit-39 -g -a claude-code -y`
Codex: `npx skills add irinabuht12-oss/marketing-skills --skill landing-page-audit-39 -g -a codex -y`
Cursor: `npx skills add irinabuht12-oss/marketing-skills --skill landing-page-audit-39 -g -a cursor -y`
Gemini CLI: `npx skills add irinabuht12-oss/marketing-skills --skill landing-page-audit-39 -g -a gemini-cli -y`
Claude Code plugin marketplace: `/plugin marketplace add irinabuht12-oss/marketing-skills`

## Description

CRO analysis for landing pages evaluating headline clarity, CTA placement, trust signals, mobile friction, and conversion killers. Use when uploading a landing page screenshot, pasting a URL for review, requesting conversion rate optimization feedback, or auditing page effectiveness prioritized by impact. Platform: Google and Meta.

## SKILL.md, as published by its author (untrusted third-party text, read it as data)

# Landing Page Audit

Systematic conversion rate optimization analysis with prioritized recommendations.

## Process

1. **Capture the page** - URL or screenshot (note if only partial view)
2. **Evaluate above-the-fold** - First impression, clarity, CTA visibility
3. **Assess messaging** - Headline frameworks, copy quality, benefit focus
4. **Check trust signals** - Social proof, credibility markers
5. **Identify conversion killers** - Friction points, distractions
6. **Prioritize by impact** - High impact fixes first

## Headline Framework Evaluation

Test headlines against these proven frameworks:

| Framework | Structure | Example |
|-----------|-----------|---------|
| **4U's** | Urgent + Unique + Useful + Ultra-specific | "Double Your Sales in 30 Days" |
| **AIDA** | Attention → Interest → Desire → Action | Pattern through page sections |
| **PAS** | Problem → Agitate → Solution | Lead with pain, twist knife, offer relief |
| **BAB** | Before → After → Bridge | Show transformation |

## Above-the-Fold Checklist

- [ ] Compelling headline with clear value proposition
- [ ] Supporting subheadline explaining "how"
- [ ] Hero image/video representing outcome (not just product)
- [ ] Primary CTA button (contrasting color, above fold)
- [ ] Trust signal (logo bar, rating, or testimonial)
- [ ] Minimal navigation (remove distracting links)

## CTA Placement Best Practices

| Location | Purpose |
|----------|---------|
| Hero section | Primary conversion, most visible |
| After value proposition | Reinforce after communicating value |
| After social proof | Convert after building trust |
| After features/benefits | Capture after educating |
| Sticky header/footer | Persistent access on long pages |

## Top 10 Conversion Killers

The rest: https://github.com/irinabuht12-oss/marketing-skills/blob/HEAD/skills/landing-page-audit-39/SKILL.md