Linkedin Ads Audit
LinkedIn Ads campaign analysis for B2B marketers detecting CTR issues, audience quality...
Install
npx skills add irinabuht12-oss/marketing-skills --skill linkedin-ads-audit -g -a claude-code -y- Repository
- irinabuht12-oss/marketing-skills6.6k
- Category
- Marketing
- Updated
- 8d ago
- License
- See repository
- Context cost
- Lightabout 1,133 tokens
- Runs scripts
- No, instructions only
What it does
LinkedIn Ads campaign analysis for B2B marketers detecting CTR issues, audience quality problems, lead gen form friction, and budget inefficiencies. Use when pasting LinkedIn campaign exports, analyzing B2B ad performance, or auditing LinkedIn advertising spend. Platform: LinkedIn.
LinkedIn Ads Audit
Analyze LinkedIn ad campaigns for B2B performance optimization.
Process
- Request campaign data - Campaign Manager export or pasted metrics
- Benchmark performance - Compare against LinkedIn B2B benchmarks
- Analyze audience quality - Job titles, seniority, company size targeting
- Check lead gen forms - Field count, friction points, completion rates
- Evaluate budget efficiency - CPL, CPC, spend distribution
- Deliver prioritized fixes
LinkedIn Ads Benchmarks (B2B)
| Metric | Good | Average | Poor |
|---|---|---|---|
| CTR (Sponsored Content) | >0.5% | 0.3-0.5% | <0.3% |
| CTR (Text Ads) | >0.03% | 0.01-0.03% | <0.01% |
| CPC | <$5 | $5-10 | >$10 |
| CPL (Lead Gen Forms) | <$50 | $50-150 | >$150 |
| Lead Gen Form Completion | >15% | 10-15% | <10% |
| Engagement Rate | >2% | 1-2% | <1% |
Audience Quality Checklist
- Job titles specific (not just "Manager")
- Seniority levels appropriate for offer
- Company size matches ICP
- Industry targeting narrow enough
- Excluding irrelevant titles (students, job seekers)
- Audience size 50K-500K (sweet spot)
Lead Gen Form Friction Analysis
| Fields | Expected Completion Rate |
|---|---|
| 3-4 fields | 15-25% |
| 5-6 fields | 10-15% |
| 7+ fields | <10% |
High-friction fields to avoid:
- Phone number (unless essential)
- Company revenue
- Custom text fields
- Multiple dropdowns
Use instead:
- Pre-filled LinkedIn data (name, email, company, title)
- Single dropdown for key qualification
Budget Efficiency Issues
| Issue | Signal | Fix |
|---|---|---|
| Overspending on awareness | High impressions, low CTR | Narrow audience |
| Audience too broad | Low CPL but poor lead quality | Add exclusions |
| Creative fatigue | CTR declining week-over-week | Refresh ads |
| Wrong objective | High CPC on brand awareness | Switch to lead gen |
