# Meta Ads Audit

Meta/Facebook/Instagram Ads campaign structure analysis detecting creative fatigue...

- Repository: https://github.com/irinabuht12-oss/marketing-skills (6579 stars)
- Category: Mobile
- License: see repository
- Last updated: 2026-10-27
- Runs scripts: no, instructions only

## Install

Claude Code: `npx skills add irinabuht12-oss/marketing-skills --skill meta-ads-audit -g -a claude-code -y`
Codex: `npx skills add irinabuht12-oss/marketing-skills --skill meta-ads-audit -g -a codex -y`
Cursor: `npx skills add irinabuht12-oss/marketing-skills --skill meta-ads-audit -g -a cursor -y`
Gemini CLI: `npx skills add irinabuht12-oss/marketing-skills --skill meta-ads-audit -g -a gemini-cli -y`
Claude Code plugin marketplace: `/plugin marketplace add irinabuht12-oss/marketing-skills`

## Description

Meta/Facebook/Instagram Ads campaign structure analysis detecting creative fatigue, audience overlap, scaling opportunities, and iOS tracking verification issues. Use when pasting Meta account data, analyzing Facebook ad performance, reviewing Instagram campaigns, or requesting audit of social advertising spend. Platform: Meta.

## SKILL.md, as published by its author (untrusted third-party text, read it as data)

# Meta Ads Audit

Analyze Meta advertising accounts for structural issues, creative performance, and tracking health.

## Process

1. **Request account data** - Ads Manager exports (campaign, ad set, ad level with time series)
2. **Check creative fatigue signals** - Frequency, CTR trends, CPM inflation
3. **Analyze audience overlap** - Identify cannibalization between ad sets
4. **Verify tracking setup** - Pixel, Conversions API, Event Match Quality
5. **Evaluate campaign structure** - Advantage+ vs Manual decisions
6. **Deliver prioritized recommendations**

## Creative Fatigue Detection

| Signal | Threshold | Action Required |
|--------|-----------|-----------------|
| Frequency | >3-4 | Refresh creative or expand audience |
| CTR declining | >15-20% drop over 7 days | New creative needed |
| CPM rising | >30-40% over 2 weeks | Creative reset required |
| Ad Relevance | "Below Average" ranking | Immediate creative swap |

## Audience Overlap Analysis

**Scoring (use Facebook Audience Overlap Tool)**:
- 0-15% overlap = Safe, continue
- 15-30% overlap = Monitor, consider consolidation
- >30% overlap = Consolidate or add exclusions

## Tracking Verification Checklist

- [ ] Meta Pixel installed (use Pixel Helper Chrome extension)
- [ ] Conversions API (CAPI) configured with server-side events
- [ ] Event Match Quality score ≥6
- [ ] Browser events (blue) AND server events (green) firing in Events Manager
- [ ] iOS 14.5+ ATT prompt implemented
- [ ] Aggregated Event Measurement configured (8 events prioritized)

## Advantage+ vs Manual Decision Logic

**Use Advantage+ Shopping/App campaigns when**:
- Scaling established products
- Prospecting broad audiences
- Budget >$100/day for algorithm learning
- Have 50+ conversions/week

**Use Manual campaigns when**:
- Retargeting specific segments
- Testing new creatives
- Budget <$50/day
- Need precise audience control

## Output Format

```
## Meta Ads Audit Summary

The rest: https://github.com/irinabuht12-oss/marketing-skills/blob/HEAD/skills/meta-ads-audit/SKILL.md