# Programmatic SEO Builder

Create scalable programmatic SEO page templates with title patterns, internal linking...

- Repository: https://github.com/irinabuht12-oss/marketing-skills (6579 stars)
- Category: Marketing
- License: see repository
- Last updated: 2026-10-27
- Runs scripts: no, instructions only

## Install

Claude Code: `npx skills add irinabuht12-oss/marketing-skills --skill programmatic-seo-builder -g -a claude-code -y`
Codex: `npx skills add irinabuht12-oss/marketing-skills --skill programmatic-seo-builder -g -a codex -y`
Cursor: `npx skills add irinabuht12-oss/marketing-skills --skill programmatic-seo-builder -g -a cursor -y`
Gemini CLI: `npx skills add irinabuht12-oss/marketing-skills --skill programmatic-seo-builder -g -a gemini-cli -y`
Claude Code plugin marketplace: `/plugin marketplace add irinabuht12-oss/marketing-skills`

## Description

Create scalable programmatic SEO page templates with title patterns, internal linking logic, schema markup, and thin content avoidance strategies. Use when given a niche and data source to build page templates, establishing programmatic SEO structure, or scaling content production with templates. Platform: Google.

## SKILL.md, as published by its author (untrusted third-party text, read it as data)

# Programmatic SEO Builder

Design scalable page templates that rank without appearing thin or auto-generated.

## Process

1. **Define page type** - Location, comparison, directory, definition, converter
2. **Create title pattern** - Keyword + modifier formula
3. **Design page template** - Sections, variable content, unique elements
4. **Plan internal linking** - Hub and spoke model
5. **Specify schema markup** - Appropriate JSON-LD
6. **Add uniqueness requirements** - Avoid thin content penalties

## Common Programmatic Page Types

| Type | URL Pattern | Example |
|------|-------------|---------|
| Location | /[service]-in-[city] | /plumber-in-austin |
| Comparison | /[product-a]-vs-[product-b] | /notion-vs-airtable |
| Directory | /best-[category]-for-[use-case] | /best-crm-for-startups |
| Definition | /what-is-[term] | /what-is-seo |
| Converter | /[x]-to-[y]-converter | /usd-to-eur-converter |

## Title Tag Formulas

| Pattern | Template | Example |
|---------|----------|---------|
| Local service | [Service] in [City] - [Brand] | "Personal Injury Lawyer in Phoenix - Smith Law" |
| Best + Year | Best [Category] [Year] - [Brand] | "Best CRM Software 2025 - TechReview" |
| Comparison | [Product A] vs [Product B]: [Year] Comparison | "Notion vs Airtable: 2025 Comparison" |
| How to | How to [Action] + [Modifier] | "How to Convert PDF to Word Free" |
| Definition | What is [Term]? Definition + [Examples/Guide] | "What is SEO? Definition + Complete Guide" |

## Internal Linking: Hub & Spoke Model

The rest: https://github.com/irinabuht12-oss/marketing-skills/blob/HEAD/skills/programmatic-seo-builder/SKILL.md