# Programmatic SEO Playbook

Replicate the 7 programmatic SEO plays that took Zapier, Clay, Composio, Gamma...

- Repository: https://github.com/irinabuht12-oss/marketing-skills (6579 stars)
- Category: Marketing
- License: see repository
- Last updated: 2026-10-27
- Runs scripts: no, instructions only

## Install

Claude Code: `npx skills add irinabuht12-oss/marketing-skills --skill programmatic-seo-playbook -g -a claude-code -y`
Codex: `npx skills add irinabuht12-oss/marketing-skills --skill programmatic-seo-playbook -g -a codex -y`
Cursor: `npx skills add irinabuht12-oss/marketing-skills --skill programmatic-seo-playbook -g -a cursor -y`
Gemini CLI: `npx skills add irinabuht12-oss/marketing-skills --skill programmatic-seo-playbook -g -a gemini-cli -y`
Claude Code plugin marketplace: `/plugin marketplace add irinabuht12-oss/marketing-skills`

## Description

Replicate the 7 programmatic SEO plays that took Zapier, Clay, Composio, Gamma, Mintlify, HeyGen and HubSpot to #1 in Google and ChatGPT. Use when a company wants to generate pages at scale from its own data (integrations, companies, languages, user content, customer backlinks, free tools) and needs the page type, URL pattern, data source, template and rollout plan chosen for its business. Platform: Google + AI search.

## SKILL.md, as published by its author (untrusted third-party text, read it as data)

# Programmatic SEO Playbook

Seven plays, each proven by a company at $100M+ ARR. The skill picks the plays that fit the user's business, then produces the data model, URL pattern, page template, rollout plan and the AI-citation checks for each one.

Numbers below come from the companies' own sitemaps and Ahrefs (pulled Sep 2026). Quote them, don't invent new ones.

## Process

1. **Learn the business** - product, who buys it, what data the company already owns (integrations, customers, catalog, languages, user content), CMS, and how many pages it can realistically ship per week
2. **Score the 7 plays** - for each play: do they have the data, is there search demand, does the page answer a real question (see scoring table)
3. **Pick 1 to 3 plays** - never all seven; one play done at 1,000+ pages beats seven done at 50
4. **Design each play** - entity list, URL pattern, title formula, template sections, unique data per page, internal links, schema
5. **Plan the rollout** - first 50 pages by hand-checked quality, then batches, index monitoring, and the "thin page" kill rule
6. **Set the AI-citation checks** - the query set to test in ChatGPT, Perplexity and AI Overviews, and what to change when a page ranks in Google but isn't cited

## The 7 plays

The rest: https://github.com/irinabuht12-oss/marketing-skills/blob/HEAD/skills/programmatic-seo-playbook/SKILL.md