Reddit Ads Audit
Reddit Ads campaign analysis detecting community targeting issues, creative fatigue...
Install
npx skills add irinabuht12-oss/marketing-skills --skill reddit-ads-audit -g -a claude-code -y- Repository
- irinabuht12-oss/marketing-skills6.6k
- Category
- Marketing
- Updated
- 8d ago
- License
- See repository
- Context cost
- Lightabout 1,326 tokens
- Runs scripts
- No, instructions only
What it does
Reddit Ads campaign analysis detecting community targeting issues, creative fatigue, bid inefficiencies, and subreddit performance problems. Use when pasting Reddit Ads data, analyzing subreddit targeting, or auditing Reddit advertising spend for B2B or B2C campaigns. Platform: Reddit.
Reddit Ads Audit
Analyze Reddit ad campaigns for community-driven performance optimization.
Process
- Request campaign data - Reddit Ads Manager export or pasted metrics
- Analyze subreddit targeting - Community relevance, size, engagement
- Check creative fit - Native vs promotional feel
- Evaluate bidding - CPM/CPC efficiency by placement
- Identify audience issues - Interest targeting vs subreddit targeting
- Deliver prioritized fixes
Reddit Ads Benchmarks
| Metric | Good | Average | Poor |
|---|---|---|---|
| CTR (Feed) | >0.5% | 0.2-0.5% | <0.2% |
| CTR (Conversation) | >1% | 0.5-1% | <0.5% |
| CPC | <$1.50 | $1.50-3 | >$3 |
| CPM | <$5 | $5-10 | >$10 |
| Engagement Rate | >3% | 1-3% | <1% |
| Conversion Rate | >2% | 1-2% | <1% |
Subreddit Targeting Analysis
Red Flags
- Targeting broad interest categories only (no specific subreddits)
- Subreddits with <50K members (too small for scale)
- Subreddits with >5M members (too broad, wasted spend)
- Mismatched subreddit culture (promotional tone in anti-ad communities)
- Not excluding default/general subreddits
Sweet Spot
- 100K-1M member subreddits
- Niche but active communities
- Communities where your product is naturally discussed
- Multiple related subreddits grouped by theme
Creative Fit Checklist
Reddit users hate obvious ads. Check:
- Headline sounds like a Reddit post (not ad copy)
- No stock photos (use screenshots, real images)
- Copy uses community language
- Not overly promotional/salesy
- Includes social proof or results
- CTA is soft (not "BUY NOW")
Good: "We built a tool that does X. Here's what we learned." Bad: "🚀 Amazing Software - 50% OFF - Limited Time! 🚀"
