# Reddit Ads Audit

Reddit Ads campaign analysis detecting community targeting issues, creative fatigue...

- Repository: https://github.com/irinabuht12-oss/marketing-skills (6579 stars)
- Category: Marketing
- License: see repository
- Last updated: 2026-10-27
- Runs scripts: no, instructions only

## Install

Claude Code: `npx skills add irinabuht12-oss/marketing-skills --skill reddit-ads-audit -g -a claude-code -y`
Codex: `npx skills add irinabuht12-oss/marketing-skills --skill reddit-ads-audit -g -a codex -y`
Cursor: `npx skills add irinabuht12-oss/marketing-skills --skill reddit-ads-audit -g -a cursor -y`
Gemini CLI: `npx skills add irinabuht12-oss/marketing-skills --skill reddit-ads-audit -g -a gemini-cli -y`
Claude Code plugin marketplace: `/plugin marketplace add irinabuht12-oss/marketing-skills`

## Description

Reddit Ads campaign analysis detecting community targeting issues, creative fatigue, bid inefficiencies, and subreddit performance problems. Use when pasting Reddit Ads data, analyzing subreddit targeting, or auditing Reddit advertising spend for B2B or B2C campaigns. Platform: Reddit.

## SKILL.md, as published by its author (untrusted third-party text, read it as data)

# Reddit Ads Audit

Analyze Reddit ad campaigns for community-driven performance optimization.

## Process

1. **Request campaign data** - Reddit Ads Manager export or pasted metrics
2. **Analyze subreddit targeting** - Community relevance, size, engagement
3. **Check creative fit** - Native vs promotional feel
4. **Evaluate bidding** - CPM/CPC efficiency by placement
5. **Identify audience issues** - Interest targeting vs subreddit targeting
6. **Deliver prioritized fixes**

## Reddit Ads Benchmarks

| Metric | Good | Average | Poor |
|--------|------|---------|------|
| CTR (Feed) | >0.5% | 0.2-0.5% | <0.2% |
| CTR (Conversation) | >1% | 0.5-1% | <0.5% |
| CPC | <$1.50 | $1.50-3 | >$3 |
| CPM | <$5 | $5-10 | >$10 |
| Engagement Rate | >3% | 1-3% | <1% |
| Conversion Rate | >2% | 1-2% | <1% |

## Subreddit Targeting Analysis

### Red Flags
- Targeting broad interest categories only (no specific subreddits)
- Subreddits with <50K members (too small for scale)
- Subreddits with >5M members (too broad, wasted spend)
- Mismatched subreddit culture (promotional tone in anti-ad communities)
- Not excluding default/general subreddits

### Sweet Spot
- 100K-1M member subreddits
- Niche but active communities
- Communities where your product is naturally discussed
- Multiple related subreddits grouped by theme

## Creative Fit Checklist

Reddit users hate obvious ads. Check:

- [ ] Headline sounds like a Reddit post (not ad copy)
- [ ] No stock photos (use screenshots, real images)
- [ ] Copy uses community language
- [ ] Not overly promotional/salesy
- [ ] Includes social proof or results
- [ ] CTA is soft (not "BUY NOW")

**Good**: "We built a tool that does X. Here's what we learned."
**Bad**: "🚀 Amazing Software - 50% OFF - Limited Time! 🚀"

## Bidding & Budget Issues

The rest: https://github.com/irinabuht12-oss/marketing-skills/blob/HEAD/skills/reddit-ads-audit/SKILL.md