Utm Tracking Generator
Generate consistent UTM parameters, GA4 event naming, and conversion tracking specs...
Install
npx skills add irinabuht12-oss/marketing-skills --skill utm-tracking-generator -g -a claude-code -y- Repository
- irinabuht12-oss/marketing-skills6.6k
- Category
- Marketing
- Updated
- 8d ago
- License
- See repository
- Context cost
- Mediumabout 1,586 tokens
- Runs scripts
- No, instructions only
What it does
Generate consistent UTM parameters, GA4 event naming, and conversion tracking specs following taxonomy best practices. Use when describing campaign structure, requesting UTM links, needing GA4 event names, or wanting to standardize tracking nomenclature across marketing channels. Platform: Google and Meta.
UTM & Tracking Generator
Create standardized tracking parameters for consistent marketing attribution.
Process
- Understand campaign context - Channels, goals, audience, offers
- Apply naming taxonomy - Consistent, lowercase, documented
- Generate UTM strings - Complete parameter sets
- Create GA4 event specs - Compliant naming
- Provide implementation guidance - Platform-specific instructions
UTM Parameter Taxonomy
| Parameter | Purpose | Example Values |
|---|---|---|
| utm_source | Traffic source platform | google, facebook, linkedin, newsletter |
| utm_medium | Marketing channel type | cpc, paid-social, email, display, organic |
| utm_campaign | Campaign identifier | spring_sale-us-2024-prospecting |
| utm_term | Paid keywords (optional) | running_shoes, [brand_name] |
| utm_content | Content variant (optional) | hero_cta, sidebar_banner, email_v2 |
Naming Convention Rules
- Always lowercase - UTMs are case-sensitive (google ≠ Google)
- No spaces - Use hyphens (-) or underscores (_)
- Consistent separators - Pick one style for organization
- Descriptive but concise - Balance clarity with length
- Document everything - Maintain shared naming guide
Campaign Naming Structure
[product/goal]-[geography]-[date]-[audience]-[offer]
Examples:
- shoes-us-q1_2024-running_enthusiasts-20off
- saas-global-jan2024-smb_trial-free_demo
- ebook-uk-2024_q2-marketers-lead_magnet
Platform-Specific Templates
Google Ads
utm_source=google&utm_medium=cpc&utm_campaign={campaign_name}&utm_term={keyword}&utm_content={creative}
Meta Ads (Dynamic Parameters)
utm_source={{site_source_name}}&utm_medium=paid-social&utm_campaign={{campaign.name}}&utm_content={{adset.name}}&utm_term={{ad.name}}
LinkedIn Ads
utm_source=linkedin&utm_medium=paid-social&utm_campaign=[campaign_name]&utm_content=[ad_name]
