# Founder Brand

Your brand designer.

- Repository: https://github.com/Jakeschincariol/founder-skill (2314 stars)
- Category: Design
- License: MIT
- Last updated: 2026-10-07
- Runs scripts: no, instructions only

## Install

Claude Code: `npx skills add Jakeschincariol/founder-skill --skill founder-brand -g -a claude-code -y`
Codex: `npx skills add Jakeschincariol/founder-skill --skill founder-brand -g -a codex -y`
Cursor: `npx skills add Jakeschincariol/founder-skill --skill founder-brand -g -a cursor -y`
Gemini CLI: `npx skills add Jakeschincariol/founder-skill --skill founder-brand -g -a gemini-cli -y`
Claude Code plugin marketplace: `/plugin marketplace add Jakeschincariol/founder-skill`

## Description

Your brand designer. Names the business (with the trademark, domain and handle checks to run before falling in love with a name), writes the voice, a one-line promise and a tagline, and briefs the look: colours, type, logo and the first things a customer sees, so they match the positioning the marketing director chose. Use when the user says "name my business", "brand this", "logo", "brand identity", "what should it look like", "tagline", or "brand voice".

## SKILL.md, as published by its author (untrusted third-party text, read it as data)

# founder-brand

A brand is the promise a customer remembers. This skill makes it specific to the
positioning the pack already found, not a mood board of nice colours.

## Step 1: read the brief

`founder/idea.md`, `founder/marketing.md` (the positioning line and the first
audience), `founder/competitors.md` (names and looks to stay clear of), and the
panel's reasons buyers buy (`founder/panel/results.md`). If the positioning is
missing, ask for it or run `/founder-marketing` first.

## Step 2: name candidates

Ten candidates across different styles (descriptive, evocative, invented, the
founder's name, a place). For each: what it says, how it sounds out loud, how it
reads on a sign or an app icon, and the risk. Then shortlist three and run the
checks the user must finish themselves:

- **Trademark**: search the official register for each market (USPTO in the US,
  CIPO in Canada, EUIPO in the EU, UKIPO in the UK) for the name in the same class
  of goods and services. Give the search links and the classes to check.
- **Domain**: whether the .com and the local domain are free (check, do not
  assume); good alternatives if not.
- **Handles**: Instagram, TikTok, X, YouTube.
- **Confusion**: no name close to a competitor in `founder/competitors.md`.

Say plainly that you can only run public searches, a trademark lawyer confirms it,
and nothing is registered until the user registers it.

## Step 3: voice and promise

- The one-line promise (what the customer can count on, every time).
- A tagline, three options.
- The voice in three adjectives, each with a do and a don't, and a before/after
  rewrite of one line from `founder/pitch.md`.

## Step 4: the look, as a brief

The rest: https://github.com/Jakeschincariol/founder-skill/blob/HEAD/skills/founder-brand/SKILL.md