# Founder Consumer

The consumer panel.

- Repository: https://github.com/Jakeschincariol/founder-skill (2314 stars)
- Category: Testing
- License: MIT
- Last updated: 2026-10-07
- Runs scripts: yes, review before use

## Install

Claude Code: `npx skills add Jakeschincariol/founder-skill --skill founder-consumer -g -a claude-code -y`
Codex: `npx skills add Jakeschincariol/founder-skill --skill founder-consumer -g -a codex -y`
Cursor: `npx skills add Jakeschincariol/founder-skill --skill founder-consumer -g -a cursor -y`
Gemini CLI: `npx skills add Jakeschincariol/founder-skill --skill founder-consumer -g -a gemini-cli -y`
Claude Code plugin marketplace: `/plugin marketplace add Jakeschincariol/founder-skill`

## Description

The consumer panel. Spins up a swarm of buyer sub-agents (default 100, --quick for 20) trained on the user's target customer, each with a different income, age, buying behaviour and objection, shows every one the same pitch, and runs the business through 100 buyer scenarios to see who buys, who doesn't, and why. Tallies the answers into buy rates by segment, the reasons people pass in their own words, what would flip a no, and price answers for founder-pricing. Use when the user says "would people buy this", "test it on customers", "run the consumer panel", "simulate buyers", "who is my customer", or "validate demand".

## SKILL.md, as published by its author (untrusted third-party text, read it as data)

# founder-consumer

The craziest part of the pack. Instead of guessing whether people will buy, you
ask a hundred of them, each one a sub-agent playing a specific buyer drawn from
your target customer. You are the moderator. You never answer for a buyer.

What the user typed after `/founder-consumer`: `$ARGUMENTS`

## The tool

All bookkeeping goes through `panel.py` in this skill's folder:

```bash
python3 "${CLAUDE_SKILL_DIR}/panel.py" <command>
```

Below, `PANEL` means exactly that. If the path is not expanded, use the base
directory Claude Code printed for this skill. State lives in `founder/panel/`.

## Step 1: the target customer

Write `founder/customer.json` (shape: `customer.example.json` in this folder):

- `business`, and `target`: who the customer is, in one specific line.
- `segments`: 2 to 4 groups with a `share` and an `income` range [low, high].
- `behaviours`: 4 to 8 buying behaviours with a `share` and a `how` line
  (daily regular, deal hunter, reads every review, loyal to a competitor...).
- `objections`: the 4 to 8 doubts this kind of buyer really has.
- `habits` (optional): everyday context lines that make a buyer concrete.

Ground it in something real. Use what the user knows about their customers, and
if `/founder-competitors` ran, the complaints in `founder/competitors.md`. If the
user has real customer data (interviews, reviews, survey answers), prefer it to
your guesses and say which parts are guesses. Show the user the profile in a few
lines and let them correct it before you deal: a wrong customer makes the whole
panel wrong.

## Step 2: the pitch

Write `founder/pitch.md`: what a buyer would actually see. The product, the price,
where and how to get it, any opening offer. Three to six plain lines, no
superlatives, nothing the business cannot deliver. Every buyer sees exactly this.

## Step 3: deal and run

```bash
PANEL init --customer founder/customer.json --pitch founder/pitch.md --n 100
PANEL prompts
```

The rest: https://github.com/Jakeschincariol/founder-skill/blob/HEAD/skills/founder-consumer/SKILL.md