Founder Marketing
Your marketing director.
Install
npx skills add Jakeschincariol/founder-skill --skill founder-marketing -g -a claude-code -y- Repository
- Jakeschincariol/founder-skill2.3k
- Category
- Marketing
- Updated
- 29d ago
- License
- MIT
- Context cost
- Lightabout 696 tokens
- Runs scripts
- No, instructions only
What it does
Your marketing director. Turns the buyer panel and the competitor map into positioning, the channels the target customer actually uses, a 30-day launch campaign with dated posts and ads, the first ten hooks, a budget split and the numbers to watch. Every message answers an objection real or simulated buyers raised. Use when the user says "how do I market this", "marketing plan", "launch campaign", "how do I get customers", "where do I advertise", "write my ads", or "positioning".
founder-marketing
A business no one hears about does not exist. This skill plans how the first customers hear about it, using what the rest of the pack already learned instead of a generic playbook.
Step 1: read the evidence
founder/panel/results.md: who buys, who doesn't, and why. The segments with the highest buy rate are the first audience. The top objections are what the marketing must answer.founder/competitors.md: how competitors position themselves (so you do not sound like them) and the gap.founder/offer.mdandfounder/pricing.md: what is being sold, at what price.founder/numbers.json: what a customer is worth, which caps what you can spend to win one.
If none of these exist, say what is missing and offer to run /founder-consumer --quick first. Do not invent an audience.
Step 2: positioning
One line, then the reasons:
For <the segment that buys most>, who <their problem in their words>,
<business> is the <category> that <the gap>, unlike <the nearest alternative>.
Give three versions, recommend one, and say which panel evidence supports it.
Step 3: channels
List where the first audience actually spends attention, specific to the business type and place: foot traffic and window signage, Google Maps, Instagram and TikTok, local creators, neighbourhood groups, partnerships with nearby businesses, email, paid search, paid social. For each: why it fits this buyer, rough cost, and how you will know it worked. Pick two or three to start; say what you are not doing and why.
Step 4: the 30-day campaign
founder/marketing.md gets a dated calendar from launch minus 14 days to launch
plus 16: what goes out each day, on which channel, with the message. Include:
