# Founder Marketing

Your marketing director.

- Repository: https://github.com/Jakeschincariol/founder-skill (2314 stars)
- Category: Marketing
- License: MIT
- Last updated: 2026-10-07
- Runs scripts: no, instructions only

## Install

Claude Code: `npx skills add Jakeschincariol/founder-skill --skill founder-marketing -g -a claude-code -y`
Codex: `npx skills add Jakeschincariol/founder-skill --skill founder-marketing -g -a codex -y`
Cursor: `npx skills add Jakeschincariol/founder-skill --skill founder-marketing -g -a cursor -y`
Gemini CLI: `npx skills add Jakeschincariol/founder-skill --skill founder-marketing -g -a gemini-cli -y`
Claude Code plugin marketplace: `/plugin marketplace add Jakeschincariol/founder-skill`

## Description

Your marketing director. Turns the buyer panel and the competitor map into positioning, the channels the target customer actually uses, a 30-day launch campaign with dated posts and ads, the first ten hooks, a budget split and the numbers to watch. Every message answers an objection real or simulated buyers raised. Use when the user says "how do I market this", "marketing plan", "launch campaign", "how do I get customers", "where do I advertise", "write my ads", or "positioning".

## SKILL.md, as published by its author (untrusted third-party text, read it as data)

# founder-marketing

A business no one hears about does not exist. This skill plans how the first
customers hear about it, using what the rest of the pack already learned instead
of a generic playbook.

## Step 1: read the evidence

- `founder/panel/results.md`: who buys, who doesn't, and why. The segments with the
  highest buy rate are the first audience. The top objections are what the
  marketing must answer.
- `founder/competitors.md`: how competitors position themselves (so you do not
  sound like them) and the gap.
- `founder/offer.md` and `founder/pricing.md`: what is being sold, at what price.
- `founder/numbers.json`: what a customer is worth, which caps what you can spend to
  win one.

If none of these exist, say what is missing and offer to run `/founder-consumer
--quick` first. Do not invent an audience.

## Step 2: positioning

One line, then the reasons:

```
For <the segment that buys most>, who <their problem in their words>,
<business> is the <category> that <the gap>, unlike <the nearest alternative>.
```

Give three versions, recommend one, and say which panel evidence supports it.

## Step 3: channels

List where the first audience actually spends attention, specific to the business
type and place: foot traffic and window signage, Google Maps, Instagram and TikTok,
local creators, neighbourhood groups, partnerships with nearby businesses, email,
paid search, paid social. For each: why it fits this buyer, rough cost, and how you
will know it worked. Pick two or three to start; say what you are not doing and why.

## Step 4: the 30-day campaign

`founder/marketing.md` gets a dated calendar from launch minus 14 days to launch
plus 16: what goes out each day, on which channel, with the message. Include:

The rest: https://github.com/Jakeschincariol/founder-skill/blob/HEAD/skills/founder-marketing/SKILL.md