Founder Pricing
Finds the price buyers will actually pay.
Install
npx skills add Jakeschincariol/founder-skill --skill founder-pricing -g -a claude-code -y- Repository
- Jakeschincariol/founder-skill2.3k
- Category
- Testing
- Updated
- 29d ago
- License
- MIT
- Context cost
- Lightabout 728 tokens
- Runs scripts
- Yes, review before use
What it does
Finds the price buyers will actually pay. Reads the consumer panel's four price answers per buyer into a Van Westendorp price-sensitivity range (too cheap, a bargain, getting expensive, too expensive), sets it against what competitors really charge and against the CFO's margin, and recommends a price, a price ladder (good / better / best) and an opening offer to test. Use when the user says "how much should I charge", "price this", "is $X too expensive", "pricing strategy", "what price", or after the consumer panel.
founder-pricing
Price is the fastest lever on the margin and the one founders guess most. This skill sets it from three things you can check: what buyers said, what competitors charge, and what the business needs to earn.
Tool in this folder:
python3 "${CLAUDE_SKILL_DIR}/van_westendorp.py" founder/panel/answers --price 6.50 --out founder/pricing-curve.md
Step 1: what buyers said
If /founder-consumer ran, every buyer answered four price questions. Run the
tool on founder/panel/answers (or a CSV with the columns too_cheap, cheap, expensive, too_expensive from real surveys, which beat simulated answers every
time). It reports:
| point | meaning |
|---|---|
| PMC | below this, too many think it is too cheap to be good |
| OPP | the price with the least resistance either way |
| IPP | where as many call it a bargain as call it expensive |
| PME | above this, too many will not buy at all |
PMC to PME is the acceptable range. If the panel has not run, say so and offer to
run /founder-consumer --quick first. Do not invent a range.
Step 2: what competitors charge
From founder/competitors.md (or look them up now, from their own public price
pages, with links): the price of the nearest substitutes for the same job. Note
what each price includes, so you compare like with like. A matcha latte is
compared with other matcha lattes and with the coffee it replaces, not with a tea
bag.
Step 3: what the business needs
From founder/numbers.json: the variable cost per unit and the break-even. Run the
CFO's tool at two or three candidate prices to see the margin and break-even at
each:
python3 "${CLAUDE_SKILL_DIR}/../founder-cfo/unit_economics.py" founder/numbers.json --price 7.00
Step 4: decide
Write founder/pricing.md:
