# Founder Pricing

Finds the price buyers will actually pay.

- Repository: https://github.com/Jakeschincariol/founder-skill (2314 stars)
- Category: Testing
- License: MIT
- Last updated: 2026-10-07
- Runs scripts: yes, review before use

## Install

Claude Code: `npx skills add Jakeschincariol/founder-skill --skill founder-pricing -g -a claude-code -y`
Codex: `npx skills add Jakeschincariol/founder-skill --skill founder-pricing -g -a codex -y`
Cursor: `npx skills add Jakeschincariol/founder-skill --skill founder-pricing -g -a cursor -y`
Gemini CLI: `npx skills add Jakeschincariol/founder-skill --skill founder-pricing -g -a gemini-cli -y`
Claude Code plugin marketplace: `/plugin marketplace add Jakeschincariol/founder-skill`

## Description

Finds the price buyers will actually pay. Reads the consumer panel's four price answers per buyer into a Van Westendorp price-sensitivity range (too cheap, a bargain, getting expensive, too expensive), sets it against what competitors really charge and against the CFO's margin, and recommends a price, a price ladder (good / better / best) and an opening offer to test. Use when the user says "how much should I charge", "price this", "is $X too expensive", "pricing strategy", "what price", or after the consumer panel.

## SKILL.md, as published by its author (untrusted third-party text, read it as data)

# founder-pricing

Price is the fastest lever on the margin and the one founders guess most. This
skill sets it from three things you can check: what buyers said, what competitors
charge, and what the business needs to earn.

Tool in this folder:

```bash
python3 "${CLAUDE_SKILL_DIR}/van_westendorp.py" founder/panel/answers --price 6.50 --out founder/pricing-curve.md
```

## Step 1: what buyers said

If `/founder-consumer` ran, every buyer answered four price questions. Run the
tool on `founder/panel/answers` (or a CSV with the columns `too_cheap, cheap,
expensive, too_expensive` from real surveys, which beat simulated answers every
time). It reports:

| point | meaning |
| --- | --- |
| PMC | below this, too many think it is too cheap to be good |
| OPP | the price with the least resistance either way |
| IPP | where as many call it a bargain as call it expensive |
| PME | above this, too many will not buy at all |

PMC to PME is the acceptable range. If the panel has not run, say so and offer to
run `/founder-consumer --quick` first. Do not invent a range.

## Step 2: what competitors charge

From `founder/competitors.md` (or look them up now, from their own public price
pages, with links): the price of the nearest substitutes for the same job. Note
what each price includes, so you compare like with like. A matcha latte is
compared with other matcha lattes and with the coffee it replaces, not with a tea
bag.

## Step 3: what the business needs

From `founder/numbers.json`: the variable cost per unit and the break-even. Run the
CFO's tool at two or three candidate prices to see the margin and break-even at
each:

```bash
python3 "${CLAUDE_SKILL_DIR}/../founder-cfo/unit_economics.py" founder/numbers.json --price 7.00
```

## Step 4: decide

Write `founder/pricing.md`:

The rest: https://github.com/Jakeschincariol/founder-skill/blob/HEAD/skills/founder-pricing/SKILL.md