ig-audit

The only honest source of what works for an account is that account. Every rule in every Instagram guide, including the ones in this pack, is a prior. The user's own last 30 posts are the evidence.

Input

Ask for whichever the user has:

• Insights per post: views, reach, interactions, watch time, saves, shares, follows, and the non-follower share of reach. Screenshots are fine.
• Or the retention graph for their best and worst recent reels. This one screenshot is worth more than the rest combined.
• Or just the posts and their view counts, which is enough for a first pass.

Also read ~/.claude/instagram/log.md if it exists, since it records which hook formula each post used.

What to actually measure

Raw views is the least useful number on the page, because it is mostly a function of how many people already follow the account. Compute these instead and show the working:

metric	how	what it tells you
Outlier multiple	views / the account's own median views	whether this was a real hit or a normal day
Non-follower reach	% of reach from people who do not follow	whether it travelled at all
Hold at 3s	viewers still there at 3s / viewers who started	whether the hook worked. This is the hook's grade.
Average watch time	straight from insights	whether the middle worked
Sends per reach	shares / reach	the strongest single signal you can earn. A send is a person putting their name on it.
Follows per reach	follows / reach	whether the profile converted the attention

Rank by outlier multiple and sends per reach, not views. A reel with 4,000 views and 90 sends beat the one with 60,000 views and 11.

Then find the pattern

With the top five and bottom five side by side, look for what separates them, and be willing to conclude something the user will not like: