# Ig Dm

Write Instagram DMs that get replies - the keyword delivery, the first message to...

- Repository: https://github.com/Jakeschincariol/instagram-agent-skill (4342 stars)
- Category: Marketing
- License: MIT
- Last updated: 2026-09-13
- Runs scripts: no, instructions only

## Install

Claude Code: `npx skills add Jakeschincariol/instagram-agent-skill --skill ig-dm -g -a claude-code -y`
Codex: `npx skills add Jakeschincariol/instagram-agent-skill --skill ig-dm -g -a codex -y`
Cursor: `npx skills add Jakeschincariol/instagram-agent-skill --skill ig-dm -g -a cursor -y`
Gemini CLI: `npx skills add Jakeschincariol/instagram-agent-skill --skill ig-dm -g -a gemini-cli -y`
Claude Code plugin marketplace: `/plugin marketplace add Jakeschincariol/instagram-agent-skill`

## Description

Write Instagram DMs that get replies - the keyword delivery, the first message to someone who engaged, the collab pitch, and the two follow-ups. Use when the user says "DM this person", "what do I send them", "outreach message", "how do I follow up", "pitch this brand", or is reaching out to someone specific.

## SKILL.md, as published by its author (untrusted third-party text, read it as data)

# ig-dm

Instagram DMs are the only place on the platform where money actually changes
hands, and they are also where most accounts burn the goodwill their content
earned. The difference is entirely about who moved first.

## The three kinds of DM, and only three are worth writing

**1. The reply to a hand raised.** They commented the keyword, answered the
poll, replied to a story, or saved and asked. They moved first. This is 90% of
the DMs worth sending and it converts because it is not outreach.

**2. The warm approach.** Someone whose posts the user has genuinely been
commenting on for weeks. There is a shared thread of conversation already.

**3. The collab or brand pitch.** A specific proposal to a specific account,
with a reason it is them.

Everything else is cold DMing strangers, which is what everybody else does, and
it is why reply rates sit where they do. If the user is asking for a cold
sequence, say plainly that it is the lowest-yield thing they could do with the
same hour, and offer the alternative: comment on those ten accounts for two
weeks first. Then write it if they still want it.

## Before writing, get the specifics

Ask in one batched question:

1. **Who** - handle, what they do, and what they posted or did that started
   this.
2. **The trigger** - the actual reason to message today. A keyword they
   commented, a story they replied to, a post they published. Not "they fit the
   ICP".
3. **What the user wants** - a conversation, a sale, a collab, a referral. Be
   honest internally, even if the message does not lead with it.

If there is no trigger, there is no message. Say so.

## The keyword delivery

The most common DM in this pack and the easiest to ruin. They commented one
word. They are expecting the thing. So:

```
{their name}, here it is: {the thing, or the link}.

{one line on how to use it}

{one question they can answer in four words}
```

The rest: https://github.com/Jakeschincariol/instagram-agent-skill/blob/HEAD/skills/ig-dm/SKILL.md