# Ig Plan

Build the week on Instagram - what to post, which format, when, and who to engage with.

- Repository: https://github.com/Jakeschincariol/instagram-agent-skill (4342 stars)
- Category: Engineering
- License: MIT
- Last updated: 2026-09-13
- Runs scripts: no, instructions only

## Install

Claude Code: `npx skills add Jakeschincariol/instagram-agent-skill --skill ig-plan -g -a claude-code -y`
Codex: `npx skills add Jakeschincariol/instagram-agent-skill --skill ig-plan -g -a codex -y`
Cursor: `npx skills add Jakeschincariol/instagram-agent-skill --skill ig-plan -g -a cursor -y`
Gemini CLI: `npx skills add Jakeschincariol/instagram-agent-skill --skill ig-plan -g -a gemini-cli -y`
Claude Code plugin marketplace: `/plugin marketplace add Jakeschincariol/instagram-agent-skill`

## Description

Build the week on Instagram - what to post, which format, when, and who to engage with. Use when the user says "plan my week", "what should I post", "content calendar", "I have nothing to post about", or wants a posting schedule and an engagement list.

## SKILL.md, as published by its author (untrusted third-party text, read it as data)

# ig-plan

The control room. Everything else in this pack executes; this decides what gets
executed. Run it once a week, on the same day.

## Input

If `~/.claude/instagram/voice.md`, `swipe.md` and `log.md` exist, read them.
The swipe file is the user's own evidence from `/ig-viral` about which formulas
are landing in their niche right now, and it outranks anything in this file.
The log stops the plan repeating a theme from the last fortnight.

If they do not exist, ask for four things and write them down:

1. What the user sells, and to whom.
2. The three or four themes they want to be known for.
3. What actually happened this week: a client call, a number, a mistake, a
   thing they built, an argument they had. This is where posts come from.
4. Ten accounts worth being visible to.

## What to post

Four to five posts a week, and at least three of them Reels. Reels are the only
format on Instagram that reliably reaches people who do not follow the account.
Carousels go deep with the people who already do. Stories are daily and are
planned separately.

Mix across the week, never two of the same type back to back:

| type | share | job |
| --- | --- | --- |
| **Proof** | 1 per week | something that happened, with a number. Reel. |
| **Teach** | 1 to 2 per week | one thing the viewer can do today. Reel or carousel. |
| **Opinion** | 1 per week | a position that could lose you followers. Reel. |
| **Story** | 1 per fortnight | a scene with a cost. Reel. |
| **Offer** | 1 per fortnight | what you sell, said plainly, no apology. Carousel or stories. |

For each slot give: the theme, the specific angle from what actually happened
this week, the format, and the hook formula number from `ig-reel/hooks.json`.
Not a topic, an angle. "AI" is not a plan. "The proposal we lost because the
draft had an em dash in it" is a Reel.

## When to post

The rest: https://github.com/Jakeschincariol/instagram-agent-skill/blob/HEAD/skills/ig-plan/SKILL.md