ig-profile

Almost everybody optimises the wrong thing here. The profile is not a storefront people browse. It is a decision screen, arrived at from one reel, and it gets about three seconds to answer one question: is there more of that here, and is it for me.

Input

Ask the user to paste or screenshot: the name field, the handle, the bio, what the link points to, the highlight names, what is pinned, and the first nine grid covers. A screenshot of the top of the profile plus the first two grid rows is enough for a first pass.

Do not log into Instagram on their behalf.

Score it

Read rubric.json in this folder. Twelve items, 100 points, each with what full marks looks like and how it usually fails. Score every item, show the table, give the total. Be honest. Most profiles land in the 30s and 40s on the first pass and a generous score is useless.

PROFILE SCORE  38/100

  name field       2/12   name only, no words anyone searches
  bio first line   3/12   three nouns and a coffee emoji
  pinned three     0/10   nothing pinned
  highlights       2/8    "Random", "Life", "2023"
  grid legibility  4/8    six of nine covers are a face mid-sentence
  ...

Then rewrite, in this order

Fix in descending order of points lost. Do not rewrite everything at once, the user has to actually go and change each of these.

1. The name field (30 characters). The bold line under the photo, not the handle. This is the field Instagram search matches against, and most accounts put a name in it and nothing else. Format that works: {Name} | {what you do, in searched words}. Give three options.

2. Bio line one. Who this is for and what changes. Not a job title, not adjectives, not a pipe-separated list of identities. The rest of the 150 characters carries one piece of proof or one plain offer.