# Ig Repurpose

Turn one long asset - a YouTube video, podcast, livestream, newsletter, blog post or...

- Repository: https://github.com/Jakeschincariol/instagram-agent-skill (4342 stars)
- Category: Marketing
- License: MIT
- Last updated: 2026-09-13
- Runs scripts: no, instructions only

## Install

Claude Code: `npx skills add Jakeschincariol/instagram-agent-skill --skill ig-repurpose -g -a claude-code -y`
Codex: `npx skills add Jakeschincariol/instagram-agent-skill --skill ig-repurpose -g -a codex -y`
Cursor: `npx skills add Jakeschincariol/instagram-agent-skill --skill ig-repurpose -g -a cursor -y`
Gemini CLI: `npx skills add Jakeschincariol/instagram-agent-skill --skill ig-repurpose -g -a gemini-cli -y`
Claude Code plugin marketplace: `/plugin marketplace add Jakeschincariol/instagram-agent-skill`

## Description

Turn one long asset - a YouTube video, podcast, livestream, newsletter, blog post or client call - into a week of reels and carousels. Use when the user says "repurpose this", "turn this into reels", "I have a video/podcast/ transcript", "cut this up", or pastes something long and wants it on Instagram.

## SKILL.md, as published by its author (untrusted third-party text, read it as data)

# ig-repurpose

One good long asset contains four to six posts. Most people extract one and
throw the rest away.

## Input

A transcript, an article, a newsletter, a script, a call summary, a livestream.
If the user gives a URL and this session has a transcript tool, use it;
otherwise ask them to paste. Read the whole thing before extracting anything.

If the source is a video the user owns, ask for the file too. A Reel built on
their own footage beats one built on their own words read again.

## Extract, do not summarise

A summary of a video is not a Reel. Nobody wants the summary. Go through the
asset and pull out the things that stand alone:

| pull | what it is |
| --- | --- |
| **Claims** | every sentence that would start an argument |
| **Numbers** | every figure, cost, duration, percentage |
| **Stories** | every moment with a person, a scene and a cost |
| **Mechanisms** | every "the way this actually works is..." |
| **Mistakes** | every admission of something that went wrong |
| **Lines** | every sentence already quotable as-is |

List what you found, with counts, before writing anything. If the asset yields
fewer than four items, it is thin, and four posts squeezed out of it will be
thin too. Say that.

## Then pick the format per extract

Not everything is a Reel.

- **Claim, mistake, story** to a Reel. They need a voice and a face.
- **Mechanism, numbered list** to a carousel. They need to be re-read.
- **A quotable line** to a story frame, not a post.

## Then build the week

Each extract becomes one post and each post stands completely on its own. The
viewer has not seen the source and never will. Never write "as I said in my
latest video". The post is the thing.

Assign a hook formula from `ig-reel/hooks.json` to each and vary them. Five
posts from one source with the same hook shape reads as a content mill, because
it is one.

The rest: https://github.com/Jakeschincariol/instagram-agent-skill/blob/HEAD/skills/ig-repurpose/SKILL.md