ig-story

Stories are not a smaller feed. The feed is how strangers find you. Stories are how the people who already follow you decide whether you are a person worth buying from, and they are the only surface on Instagram where a tap turns into a conversation in one move.

Nobody outside your followers sees these, so the job is completely different: depth, not reach.

The daily shape

Three to seven frames a day. Beyond about seven, the tap-forward rate climbs and the last frames play to nobody, which is exactly where people put the ask.

1       THE OPEN     something happening today, with a face or a hand in it.
2-3     THE MIDDLE   the actual content: the process, the result, the mistake.
4       THE ASK      one sticker. Poll, question box, quiz or link.
5       THE CLOSE    the answer, the outcome, or tomorrow's setup.

Put the ask at frame 4, not frame 7. Completion drops with every tap and the ask should be seen by the people who are still there.

The stickers, and what each is actually for

sticker	job	use when
Poll	the cheapest tap there is	you want volume of response, not information
Question box	harvesting the exact words people use	you need content ideas or objections, verbatim
Quiz	teaching by letting them be wrong	there is a common misconception in the niche
Slider	vibe check	nothing important. Fun, low value
Link	the only clickable surface besides the bio	there is somewhere real to go
Countdown	a deadline people can subscribe to	a launch, a live, a close date
Add yours	reach beyond your followers, occasionally	the prompt is one anyone in the niche can answer

The question box is the most undervalued one in the list. Every answer is a caption, a Reel hook or a DM opener written in the audience's own words. Feed them to /ig-reel as formula #16.

Rules