# Li Plan

Build the week on LinkedIn - what to post, when to post it, and who to engage with.

- Repository: https://github.com/Jakeschincariol/linkedin-agent-skill (3031 stars)
- Category: Engineering
- License: MIT
- Last updated: 2026-09-17
- Runs scripts: no, instructions only

## Install

Claude Code: `npx skills add Jakeschincariol/linkedin-agent-skill --skill li-plan -g -a claude-code -y`
Codex: `npx skills add Jakeschincariol/linkedin-agent-skill --skill li-plan -g -a codex -y`
Cursor: `npx skills add Jakeschincariol/linkedin-agent-skill --skill li-plan -g -a cursor -y`
Gemini CLI: `npx skills add Jakeschincariol/linkedin-agent-skill --skill li-plan -g -a gemini-cli -y`
Claude Code plugin marketplace: `/plugin marketplace add Jakeschincariol/linkedin-agent-skill`

## Description

Build the week on LinkedIn - what to post, when to post it, and who to engage with. Use when the user says "plan my week", "what should I post", "content calendar", "I have nothing to post about", or wants a posting schedule and an engagement list.

## SKILL.md, as published by its author (untrusted third-party text, read it as data)

# li-plan

The control room. Everything else in this pack executes; this decides what
gets executed. Run it once a week, on the same day.

## Input

If `~/.claude/linkedin/voice.md` and `log.md` exist, read them - the plan
should not repeat a theme from the last fortnight. If they do not exist, ask
for four things and write them down:

1. What the user sells, and to whom.
2. The three or four themes they want to be known for.
3. What actually happened this week - a client call, a number, a mistake, a
   thing they built, an argument they had. This is where posts come from.
4. Ten to twenty people or companies worth being visible to.

## What to post

Four posts a week beats seven. Consistency is a floor, not a target, and the
fifth post of a week is almost always the weak one that drags the average.

Mix across the week, never two of the same type back to back:

| type | share | job |
| --- | --- | --- |
| **Proof** | 1 per week | something that happened, with a number |
| **Opinion** | 1 per week | a position that could lose you followers |
| **Teach** | 1 per week | one thing the reader can do today |
| **Story** | 1 per fortnight | a scene with dialogue and a cost |
| **Offer** | 1 per fortnight | what you sell, said plainly, no apology |

For each slot give: the theme, the specific angle drawn from what actually
happened this week, and the hook formula number from `li-post/hooks.json` that
fits it. Not a topic - an angle. "AI" is not a plan. "The proposal we lost
because our AI draft had an em dash in it" is a post.

## When to post

Post when the user's audience is at a desk. For a B2B audience in one
timezone, Tuesday to Thursday, 7:30-9:30am local, is the working default, with
Monday afternoon and Friday morning as the second tier. Weekends are for
personal-story posts or nothing.

The rest: https://github.com/Jakeschincariol/linkedin-agent-skill/blob/HEAD/skills/li-plan/SKILL.md