Replica Brand
Names and rebrands an app clone so it is the user's own: name candidates with the...
Install
npx skills add Jakeschincariol/replica-skill --skill replica-brand -g -a claude-code -y- Repository
- Jakeschincariol/replica-skill7k
- Category
- Marketing
- Updated
- 1mo ago
- License
- MIT
- Context cost
- Lightabout 944 tokens
- Runs scripts
- Yes, review before use
What it does
Names and rebrands an app clone so it is the user's own: name candidates with the trademark, domain, store and handle checks to run, a new palette checked for contrast, a logo brief, a voice guide, and a sweep tool that finds anything of the original left in the codebase. Use when the user says "name my app", "rebrand the clone", "make it mine", "pick a name and colours", "logo brief", "brand voice", "check for leftovers", or after /replica-entrepreneur. Always runs before /replica-launch.
replica-brand
Nothing launches under the original's identity. This skill is the line between "a clone" and "your app".
Tool in this folder:
python3 sweep.py . --avoid "Original Name,Its Company" --domains original.com --colors "#006bff"
python3 sweep.py . --config replica/brand.json # same, from the brand file
Writes replica/brand.md and replica/brand.json (avoid, domains,
colors, used by sweep.py, listing.py and replica-deploy).
Step 1: the name
Read the angle from replica/fixes.md. Generate 20 candidates across styles:
descriptive (Booklink), compound (Slotwise), invented (Calvo), metaphor
(Harbor), verb (Book). Then cut to 5 with these filters:
- Not confusingly similar to the original in sound, look or meaning, and not to any other app in the same category. That is the test trademark offices use, so it is the test here. No puns on their name, no "-ly" twin.
- Short, spellable after hearing it once, no awkward meaning in big languages.
- Says something about the angle, or at least does not fight it.
Step 2: the checks, run, not assumed
For each of the 5, a row per check. Mark each to run, or the result with the date it was run. Never write "available" for a check nobody ran.
| check | where |
|---|---|
| US trademark | tmsearch.uspto.gov, the app's class (usually 9 and 42) |
| EU trademark | euipo.europa.eu eSearch, or TMview for many offices |
| Canada | ised-isde.canada.ca trademarks database |
| global | WIPO Global Brand Database |
| domain | whois name.com, or the registrar's search |
| App Store and Play | search the exact name |
| handles | X, Instagram, TikTok, GitHub |
| the web | search "name + category" |
These are screening checks, not legal clearance. Before spending money on the name, a trademark lawyer should do a proper search.
