# Replica Brand

Names and rebrands an app clone so it is the user's own: name candidates with the...

- Repository: https://github.com/Jakeschincariol/replica-skill (6967 stars)
- Category: Marketing
- License: MIT
- Last updated: 2026-10-03
- Runs scripts: yes, review before use

## Install

Claude Code: `npx skills add Jakeschincariol/replica-skill --skill replica-brand -g -a claude-code -y`
Codex: `npx skills add Jakeschincariol/replica-skill --skill replica-brand -g -a codex -y`
Cursor: `npx skills add Jakeschincariol/replica-skill --skill replica-brand -g -a cursor -y`
Gemini CLI: `npx skills add Jakeschincariol/replica-skill --skill replica-brand -g -a gemini-cli -y`
Claude Code plugin marketplace: `/plugin marketplace add Jakeschincariol/replica-skill`

## Description

Names and rebrands an app clone so it is the user's own: name candidates with the trademark, domain, store and handle checks to run, a new palette checked for contrast, a logo brief, a voice guide, and a sweep tool that finds anything of the original left in the codebase. Use when the user says "name my app", "rebrand the clone", "make it mine", "pick a name and colours", "logo brief", "brand voice", "check for leftovers", or after /replica-entrepreneur. Always runs before /replica-launch.

## SKILL.md, as published by its author (untrusted third-party text, read it as data)

# replica-brand

Nothing launches under the original's identity. This skill is the line
between "a clone" and "your app".

Tool in this folder:

```bash
python3 sweep.py . --avoid "Original Name,Its Company" --domains original.com --colors "#006bff"
python3 sweep.py . --config replica/brand.json        # same, from the brand file
```

Writes `replica/brand.md` and `replica/brand.json` (`avoid`, `domains`,
`colors`, used by `sweep.py`, `listing.py` and replica-deploy).

## Step 1: the name

Read the angle from `replica/fixes.md`. Generate 20 candidates across styles:
descriptive (Booklink), compound (Slotwise), invented (Calvo), metaphor
(Harbor), verb (Book). Then cut to 5 with these filters:

- **Not confusingly similar to the original** in sound, look or meaning, and
  not to any other app in the same category. That is the test trademark
  offices use, so it is the test here. No puns on their name, no "-ly" twin.
- Short, spellable after hearing it once, no awkward meaning in big languages.
- Says something about the angle, or at least does not fight it.

## Step 2: the checks, run, not assumed

For each of the 5, a row per check. Mark each **to run**, or the result with
the date it was run. Never write "available" for a check nobody ran.

| check | where |
| --- | --- |
| US trademark | tmsearch.uspto.gov, the app's class (usually 9 and 42) |
| EU trademark | euipo.europa.eu eSearch, or TMview for many offices |
| Canada | ised-isde.canada.ca trademarks database |
| global | WIPO Global Brand Database |
| domain | `whois name.com`, or the registrar's search |
| App Store and Play | search the exact name |
| handles | X, Instagram, TikTok, GitHub |
| the web | search "name + category" |

These are screening checks, not legal clearance. Before spending money on
the name, a trademark lawyer should do a proper search.

## Step 3: palette

The rest: https://github.com/Jakeschincariol/replica-skill/blob/HEAD/replica-brand/SKILL.md