# Replica Launch

Writes the launch for an app clone: the landing page built on the positioning angle...

- Repository: https://github.com/Jakeschincariol/replica-skill (6967 stars)
- Category: Design
- License: MIT
- Last updated: 2026-10-03
- Runs scripts: yes, review before use

## Install

Claude Code: `npx skills add Jakeschincariol/replica-skill --skill replica-launch -g -a claude-code -y`
Codex: `npx skills add Jakeschincariol/replica-skill --skill replica-launch -g -a codex -y`
Cursor: `npx skills add Jakeschincariol/replica-skill --skill replica-launch -g -a cursor -y`
Gemini CLI: `npx skills add Jakeschincariol/replica-skill --skill replica-launch -g -a gemini-cli -y`
Claude Code plugin marketplace: `/plugin marketplace add Jakeschincariol/replica-skill`

## Description

Writes the launch for an app clone: the landing page built on the positioning angle, pricing set against the original's public pricing and its users' complaints, and the App Store and Google Play listing linted against the stores' limits and copycat rules. Use when the user says "landing page", "pricing", "how much should I charge", "App Store listing", "store screenshots", "launch plan", "Product Hunt", or after /replica-brand.

## SKILL.md, as published by its author (untrusted third-party text, read it as data)

# replica-launch

Reads `replica/fixes.md` (the angle and the evidence), `replica/brand.md`,
and `replica/brand.json`. Writes `replica/launch/`: `landing.md`,
`pricing.md`, `listing.json`, `launch-plan.md`.

```bash
python3 listing.py replica/launch/listing.json      # limits, claims, the original's name
```

Start from `listing.example.json` in this folder.

## The rules

- **No fake proof.** No invented testimonials, user counts, star ratings,
  press logos or "trusted by" rows. An empty proof section is better than a
  fake one. Real beta users, with permission, are fine.
- **No reviewer quotes as testimonials.** The original's reviews are research.
- **The original's name stays out** of your app name, store listing, keywords
  and ads. Apple and Google reject it, and it invites a takedown.

## Step 1: landing page

`landing.md`, section by section, then build it in the project:

1. **Hero**: the angle as a headline (what you do, for whom), one line under
   it, one button. Screenshot of the real product.
2. **The problem**: the top two "hate" themes, in plain words. Paraphrase,
   do not quote reviewers.
3. **How it works**: three steps, from the core flow.
4. **Features**: each tied to a fix from `fixes.md`. Lead with the fixes,
   not the parity features. Parity is the price of entry.
5. **Pricing**: the table from step 2.
6. **FAQ**: the real objections, including "can I import from {{category}}
   tools?" if you built an importer.
7. **Final call to action.**

Copy in the brand voice. Run replica-design's contrast check on the page.

## Step 2: pricing

`pricing.md`:

The rest: https://github.com/Jakeschincariol/replica-skill/blob/HEAD/replica-launch/SKILL.md