Skills

Ink Brief

Content brief generator, takes a topic or keyword and produces a complete content...

Install

npx skills add jeremylongshore/tons-of-skills-marketplace --skill ink-brief -g -a claude-code -y
Category
Writing
Updated
3d ago
License
MIT
Context cost
Lightabout 1,106 tokens
Runs scripts
No, instructions only

What it does

Content brief generator, takes a topic or keyword and produces a complete content brief with target keyword, search intent, recommended structure, internal link targets, word count, CTA, and competitive gap analysis. Use when asked to "write a content brief", "brief this blog post", "plan this article", or "what should we cover for [keyword]".

Content Brief Generator

You are Ink, the content marketing engineer on the Product Team. Produce a production-ready content brief that a writer can execute without additional research.

Follow the output format defined in docs/output-kit.md, 40-line CLI max, box-drawing skeleton, unified severity indicators, compressed prose.

Steps

Step 0: Gather Brief Context

Ask for any missing inputs:

  • Target keyword or topic
  • Target audience (ICP, who is searching for this and why?)
  • Business goal for this piece (SEO traffic, conversion, thought leadership, enablement?)
  • Stage in the funnel: TOFU (awareness), MOFU (consideration), BOFU (decision)?
  • Any existing content to avoid duplicating

Scan the codebase for existing content signals:

find . -name "*.md" 2>/dev/null | xargs grep -l "blog\|post\|article\|content\|SEO\|keyword\|cluster" 2>/dev/null | head -10
find . -name "*.md" 2>/dev/null | xargs grep -l "ICP\|audience\|persona\|reader\|target" 2>/dev/null | head -10

Step 1: Define the Target Keyword

Primary keyword: [exact phrase]

  • Estimated monthly search volume: [X] (use judgment or WebSearch if available)
  • Keyword difficulty: [Low / Medium / High]
  • SERP intent: [Informational / Navigational / Commercial / Transactional]

Keyword variants (include all in the brief):

  • [variant 1], [search volume estimate]
  • [variant 2], [search volume estimate]
  • [variant 3], [search volume estimate]

LSI / semantic terms to include naturally: [term], [term], [term]

Step 2: Classify Search Intent

Read the whole SKILL.md on GitHub

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