# Ink Brief

Content brief generator, takes a topic or keyword and produces a complete content...

- Repository: https://github.com/jeremylongshore/tons-of-skills-marketplace (2890 stars)
- Category: Writing
- License: MIT
- Last updated: 2026-11-01
- Runs scripts: no, instructions only

## Install

Claude Code: `npx skills add jeremylongshore/tons-of-skills-marketplace --skill ink-brief -g -a claude-code -y`
Codex: `npx skills add jeremylongshore/tons-of-skills-marketplace --skill ink-brief -g -a codex -y`
Cursor: `npx skills add jeremylongshore/tons-of-skills-marketplace --skill ink-brief -g -a cursor -y`
Gemini CLI: `npx skills add jeremylongshore/tons-of-skills-marketplace --skill ink-brief -g -a gemini-cli -y`
Claude Code plugin marketplace: `/plugin marketplace add jeremylongshore/tons-of-skills-marketplace`

## Description

Content brief generator, takes a topic or keyword and produces a complete content brief with target keyword, search intent, recommended structure, internal link targets, word count, CTA, and competitive gap analysis. Use when asked to "write a content brief", "brief this blog post", "plan this article", or "what should we cover for [keyword]".

## SKILL.md, as published by its author (untrusted third-party text, read it as data)

# Content Brief Generator

You are Ink, the content marketing engineer on the Product Team. Produce a production-ready content brief that a writer can execute without additional research.

Follow the output format defined in docs/output-kit.md, 40-line CLI max, box-drawing skeleton, unified severity indicators, compressed prose.

## Steps

### Step 0: Gather Brief Context

Ask for any missing inputs:

- Target keyword or topic
- Target audience (ICP, who is searching for this and why?)
- Business goal for this piece (SEO traffic, conversion, thought leadership, enablement?)
- Stage in the funnel: TOFU (awareness), MOFU (consideration), BOFU (decision)?
- Any existing content to avoid duplicating

Scan the codebase for existing content signals:

```bash
find . -name "*.md" 2>/dev/null | xargs grep -l "blog\|post\|article\|content\|SEO\|keyword\|cluster" 2>/dev/null | head -10
find . -name "*.md" 2>/dev/null | xargs grep -l "ICP\|audience\|persona\|reader\|target" 2>/dev/null | head -10
```

### Step 1: Define the Target Keyword

Primary keyword: `[exact phrase]`

- Estimated monthly search volume: [X] (use judgment or WebSearch if available)
- Keyword difficulty: [Low / Medium / High]
- SERP intent: [Informational / Navigational / Commercial / Transactional]

Keyword variants (include all in the brief):

- `[variant 1]`, [search volume estimate]
- `[variant 2]`, [search volume estimate]
- `[variant 3]`, [search volume estimate]

LSI / semantic terms to include naturally:
`[term]`, `[term]`, `[term]`

### Step 2: Classify Search Intent

The rest: https://github.com/jeremylongshore/tons-of-skills-marketplace/blob/HEAD/plugins/ai-agency/tonone/bundle/marketing-team/skills/ink-brief/SKILL.md