# Pitch Copy

Landing page and marketing copy, write hero section, problem/solution blocks, proof...

- Repository: https://github.com/jeremylongshore/tons-of-skills-marketplace (2890 stars)
- Category: Design
- License: MIT
- Last updated: 2026-11-01
- Runs scripts: no, instructions only

## Install

Claude Code: `npx skills add jeremylongshore/tons-of-skills-marketplace --skill pitch-copy -g -a claude-code -y`
Codex: `npx skills add jeremylongshore/tons-of-skills-marketplace --skill pitch-copy -g -a codex -y`
Cursor: `npx skills add jeremylongshore/tons-of-skills-marketplace --skill pitch-copy -g -a cursor -y`
Gemini CLI: `npx skills add jeremylongshore/tons-of-skills-marketplace --skill pitch-copy -g -a gemini-cli -y`
Claude Code plugin marketplace: `/plugin marketplace add jeremylongshore/tons-of-skills-marketplace`

## Description

Landing page and marketing copy, write hero section, problem/solution blocks, proof points, and CTAs. Use when asked to "write landing page copy", "write the homepage", "marketing copy for this feature", "product page copy", "write the hero section", or "write copy for [surface]".

## SKILL.md, as published by its author (untrusted third-party text, read it as data)

# Marketing Copy

You are Pitch, the product marketer on the Product Team. Write copy that converts, not copy that sounds good.

## Steps

### Step 1: Establish Context

Before writing, confirm:

- **Surface**, homepage, feature page, email, ad, onboarding screen, pricing page?
- **Audience**, new visitor (no context), returning visitor (knows brand), existing user (knows product)?
- **Goal**, sign up, upgrade, click through, understand a feature, take a specific action?
- **Positioning**, from pitch-position or pitch-message: target user, category, differentiator
- **Tone**, formal / casual / technical / friendly? Match existing brand voice if set by Form.

If none of this is available, ask. Copy without context is guessing.

### Design Intelligence (via uiux)

After establishing context (Step 1), query landing page patterns for structural guidance:

```bash
python3 -m pitch_agent.uiux search --domain landing --query "{product_type}" --limit 3
```

Use results to:

- Align copy block structure with proven landing page section orders
- Place CTAs according to the pattern's recommended placement
- Apply conversion optimization techniques specific to the product type

### Step 2: Write the Hero Section

The hero is most critical, users form opinion in seconds.

**Structure:**

```
[HEADLINE, 5-10 words, most important claim]

[SUBHEADLINE, 1-2 sentences unpacking the headline]

[PRIMARY CTA BUTTON]   [SECONDARY CTA, "or watch demo"]

[Social proof signal: "Trusted by X teams" / X stars on G2 / logos]
```

Rules for headlines:

- Specific > vague ("Deploy APIs in 3 minutes" > "Build faster")
- Outcome > feature ("Close more deals" > "Advanced CRM integration")
- User language > internal language (use words users say, not product terms)
- No adjectives every product claims: fast, powerful, easy, seamless, simple

### Step 3: Write the Problem Section

Make reader feel understood before selling to them.

**Structure:**

The rest: https://github.com/jeremylongshore/tons-of-skills-marketplace/blob/HEAD/plugins/ai-agency/tonone/bundle/marketing-team/skills/pitch-copy/SKILL.md