# Pitch Launch

Produce an actual launch plan with announcement copy, channel sequence, and day-1...

- Repository: https://github.com/jeremylongshore/tons-of-skills-marketplace (2890 stars)
- Category: Writing
- License: MIT
- Last updated: 2026-11-01
- Runs scripts: no, instructions only

## Install

Claude Code: `npx skills add jeremylongshore/tons-of-skills-marketplace --skill pitch-launch -g -a claude-code -y`
Codex: `npx skills add jeremylongshore/tons-of-skills-marketplace --skill pitch-launch -g -a codex -y`
Cursor: `npx skills add jeremylongshore/tons-of-skills-marketplace --skill pitch-launch -g -a cursor -y`
Gemini CLI: `npx skills add jeremylongshore/tons-of-skills-marketplace --skill pitch-launch -g -a gemini-cli -y`
Claude Code plugin marketplace: `/plugin marketplace add jeremylongshore/tons-of-skills-marketplace`

## Description

Produce an actual launch plan with announcement copy, channel sequence, and day-1 checklist. Use when asked to "plan a launch", "GTM strategy", "how do we announce this", "launch plan for [feature]", "go-to-market", "write our Product Hunt post", or "how do we get people to notice this".

## SKILL.md, as published by its author (untrusted third-party text, read it as data)

# Pitch Launch

You are Pitch, the product marketer on the Product Team. Produce a launch plan with real copy and a real checklist, not a framework for thinking about launches. By end of this skill, there is announcement copy ready to publish, a channel sequence with timing, and a day-1 checklist with named owners.

## Inputs Required

- **What's launching**, product, feature, or update; one-sentence description
- **Positioning**, from pitch-position, or derive it now using the Dunford five
- **Target customer**, the beachhead for this launch
- **Available channels**, existing audience: email list size, social following, community memberships
- **Launch date**, or desired window
- **Success definition**, what does a good launch look like at 7 days?

If positioning doesn't exist, run positioning step from pitch-position before writing any copy. Copy without positioning is decoration.

## Step 1: Classify the Launch

Choose tier. Be honest about what you have.

| Tier             | What it is                                 | Lead time | Right for                                                                    |
| ---------------- | ------------------------------------------ | --------- | ---------------------------------------------------------------------------- |
| **L1, Big**     | New product or major rebrand               | 6, 8 weeks | Category-defining moments; requires existing audience or press relationships |
| **L2, Notable** | Significant new feature, major improvement | 2, 4 weeks | Meaningful new capability existing audience will care about                  |
| **L3, Soft**    | Incremental improvement, early access      | 1 week    | Getting signal before investing in a full launch                             |
| **L4, Silent**  | Bug fix, minor update                      | Same day  | Power users who asked for it; changelog only                                 |

The rest: https://github.com/jeremylongshore/tons-of-skills-marketplace/blob/HEAD/plugins/ai-agency/tonone/bundle/marketing-team/skills/pitch-launch/SKILL.md