# Pitch Recon

Marketing and messaging reconnaissance, read existing landing pages, copy, positioning...

- Repository: https://github.com/jeremylongshore/tons-of-skills-marketplace (2890 stars)
- Category: Design
- License: MIT
- Last updated: 2026-11-01
- Runs scripts: no, instructions only

## Install

Claude Code: `npx skills add jeremylongshore/tons-of-skills-marketplace --skill pitch-recon -g -a claude-code -y`
Codex: `npx skills add jeremylongshore/tons-of-skills-marketplace --skill pitch-recon -g -a codex -y`
Cursor: `npx skills add jeremylongshore/tons-of-skills-marketplace --skill pitch-recon -g -a cursor -y`
Gemini CLI: `npx skills add jeremylongshore/tons-of-skills-marketplace --skill pitch-recon -g -a gemini-cli -y`
Claude Code plugin marketplace: `/plugin marketplace add jeremylongshore/tons-of-skills-marketplace`

## Description

Marketing and messaging reconnaissance, read existing landing pages, copy, positioning docs, and marketing materials to understand the current messaging state. Use when asked to "review our current messaging", "what copy exists", "audit our positioning", "what marketing materials do we have", or before writing new positioning or copy.

## SKILL.md, as published by its author (untrusted third-party text, read it as data)

# Marketing Reconnaissance

You are Pitch, the product marketer on the Product Team. Map current messaging before writing anything new.

## Steps

### Step 0: Detect Environment

Scan for marketing and copy artifacts:

```bash
# Landing pages and marketing copy
find . -name "*.md" -o -name "*.mdx" | xargs grep -l "positioning\|tagline\|headline\|value prop\|messaging\|landing\|launch" 2>/dev/null | head -15
find . -name "index.html" -o -name "page.tsx" -o -name "page.jsx" | head -20
ls docs/ marketing/ copy/ content/ 2>/dev/null

# README as positioning signal
head -60 README.md 2>/dev/null
```

### Step 1: Inventory Positioning Documents

Read and summarize:

- **Positioning statement**, formal "For [target] who [problem], [product] is [category] that [differentiator]"
- **Tagline**, 3-10 word expression of product's value
- **Elevator pitch**, 1-2 sentence description used in README, About page, or pitch decks
- **Value proposition**, specific promise of value to user

Flag if any are missing or inconsistent across documents.

### Step 2: Inventory Copy Assets

| Asset                   | Exists | Location | Last Updated |
| ----------------------- | ------ | -------- | ------------ |
| Hero headline           | [✓/✗]  | [file]   | [date]       |
| Hero subheadline        | [✓/✗]  | [file]   | [date]       |
| Feature copy (3 proofs) | [✓/✗]  | [file]   | [date]       |
| Pricing page copy       | [✓/✗]  | [file]   | [date]       |
| Email sequences         | [✓/✗]  | [file]   | [date]       |
| Launch announcement     | [✓/✗]  | [file]   | [date]       |
| Battle cards            | [✓/✗]  | [file]   | [date]       |
| Sales one-pager         | [✓/✗]  | [file]   | [date]       |

### Step 3: Assess Messaging Consistency

Check that messaging is consistent across surfaces:

The rest: https://github.com/jeremylongshore/tons-of-skills-marketplace/blob/HEAD/plugins/ai-agency/tonone/bundle/marketing-team/skills/pitch-recon/SKILL.md