Shopify Content

Create and manage Shopify store content, pages, blog posts, navigation menus, and SEO metadata. Produces live content in the store via the Admin API or browser automation.

Prerequisites

• Admin API access token with read_content, write_content scopes (use shopify-setup skill)
• For navigation: read_online_store_navigation, write_online_store_navigation scopes

Workflow

Step 1: Determine Content Type

Content Type	API Support	Method
Pages	Full	GraphQL Admin API
Blog posts	Full	GraphQL Admin API
Navigation menus	Limited	Browser automation preferred
Redirects	Full	REST Admin API
SEO metadata	Per-resource	GraphQL on the resource
Metaobjects	Full	GraphQL Admin API

Step 2a: Create Pages

curl -s https://{store}/admin/api/2025-01/graphql.json \
  -H "Content-Type: application/json" \
  -H "X-Shopify-Access-Token: {token}" \
  -d '{
    "query": "mutation pageCreate($page: PageCreateInput!) { pageCreate(page: $page) { page { id title handle } userErrors { field message } } }",
    "variables": {
      "page": {
        "title": "About Us",
        "handle": "about",
        "body": "<h2>Our Story</h2><p>Content here...</p>",
        "isPublished": true,
        "seo": {
          "title": "About Us | Store Name",
          "description": "Learn about our story and mission."
        }
      }
    }
  }'

Page body accepts HTML. Keep it semantic:

• Use <h2> through <h6> for headings (the page title is <h1>)
• Use <p>, <ul>, <ol> for body text
• Use <a href="..."> for links
• Avoid inline styles, the theme handles styling

Step 2b: Create Blog Posts

Shopify blogs have a two-level structure: Blog (container) > Article (post).

Find or create a blog:

{
  blogs(first: 10) {
    edges {
      node { id title handle }
    }
  }
}