# Strategy Document

Write structured strategic documents for small and medium businesses: SWOT analyses...

- Repository: https://github.com/jezweb/claude-skills (1094 stars)
- Category: Marketing
- License: MIT
- Last updated: 2026-10-09
- Runs scripts: no, instructions only

## Install

Claude Code: `npx skills add jezweb/claude-skills --skill strategy-document -g -a claude-code -y`
Codex: `npx skills add jezweb/claude-skills --skill strategy-document -g -a codex -y`
Cursor: `npx skills add jezweb/claude-skills --skill strategy-document -g -a cursor -y`
Gemini CLI: `npx skills add jezweb/claude-skills --skill strategy-document -g -a gemini-cli -y`
Claude Code plugin marketplace: `/plugin marketplace add jezweb/claude-skills`

## Description

Write structured strategic documents for small and medium businesses: SWOT analyses, lean business plans, OKRs, competitive analyses. Each mode has a defined structure and quality bar. Use whenever a business asks to articulate strategy, set goals, analyse competition, plan for growth, do a SWOT, write OKRs, or build a lean business plan. Produces actionable documents, not generic frameworks.

## SKILL.md, as published by its author (untrusted third-party text, read it as data)

# Strategy Document Writer

Produces strategic documents that are specific enough to act on. The quality bar: every statement should be falsifiable ("We have 3 React developers with 10+ years experience" vs "We have a strong team") and every recommendation should be implementable within a defined timeframe.

## Process

### Step 1: Determine the mode

Ask the user which document type they need:

1. **SWOT analysis**, assess current position
2. **Business plan** (lean or full), articulate the business model
3. **OKRs / Goals**, set measurable objectives
4. **Competitive analysis**, understand the market landscape

If the user is unsure, ask what decision they are trying to make. That usually reveals the right mode:
- "Should we enter this market?" -> Competitive analysis + SWOT
- "What should we focus on this quarter?" -> OKRs
- "We need funding / a partner deck" -> Business plan
- "Something feels off but I can't pinpoint it" -> SWOT

### Step 2: Gather context

Ask for:
- Business name, industry, size (team, revenue if comfortable sharing)
- Current situation (what prompted this exercise?)
- Key competitors (if known)
- Time horizon (this quarter, this year, 3-year)
- Audience for the document (internal team, board, investors, bank, personal clarity)

The audience determines the level of detail. A bank wants financial projections. A founder wants clarity. A team wants direction.

### Step 3: Draft and validate

Write the document, then review every entry against the specificity test: could this statement apply to any business in the industry? If yes, it is too vague. Rewrite with the user's specific context.

---

## Mode 1: SWOT Analysis

### Structure

Present as a 2x2 grid with 3-5 points per quadrant. Each point is one sentence, specific and actionable.

```
             HELPFUL                    HARMFUL
          to achieving objectives    to achieving objectives

The rest: https://github.com/jezweb/claude-skills/blob/HEAD/plugins/writing/skills/strategy-document/SKILL.md