# Creator Program

When the user wants to plan, implement, or optimize creator program strategy.

- Repository: https://github.com/kostja94/marketing-skills (1071 stars)
- Category: Marketing
- License: MIT
- Last updated: 2026-10-26
- Runs scripts: no, instructions only

## Install

Claude Code: `npx skills add kostja94/marketing-skills --skill creator-program -g -a claude-code -y`
Codex: `npx skills add kostja94/marketing-skills --skill creator-program -g -a codex -y`
Cursor: `npx skills add kostja94/marketing-skills --skill creator-program -g -a cursor -y`
Gemini CLI: `npx skills add kostja94/marketing-skills --skill creator-program -g -a gemini-cli -y`

## Description

When the user wants to plan, implement, or optimize creator program strategy. Also use when the user mentions "creator program," "creator partnership," "content co-creation," "creator ambassador," "creator economy," "creator collaboration," "UGC program," "creator incentives," or "creator community." For influencers, use influencer-marketing.

## SKILL.md, as published by its author (untrusted third-party text, read it as data)

# Channels: Creator Program

Guides creator program strategy for AI/SaaS products. Long-term partnerships with creators for content co-creation and brand building. Differs from affiliate (sales focus) and influencer (paid promotion focus).

**When invoking**: On **first use**, if helpful, open with 1, 2 sentences on what this skill covers and why it matters, then provide the main output. On **subsequent use** or when the user asks to skip, go directly to the main output.

## Initial Assessment

**Project context:** Read root `contextus.md` when present and load only the modules relevant to this task. Without Contextus, use available project material or user-provided facts and ask for missing information; do not create a parallel context system.

Identify:
1. **Product type**: AI tool, design tool, CMS, marketplace
2. **Content need**: Tutorials, templates, use cases
3. **Creator target**: Followers, niche, content quality

## Creator vs. Affiliate vs. Influencer

| Dimension | Creator Program | Affiliate | Influencer |
|-----------|-----------------|-----------|------------|
| **Goal** | Brand + content co-creation | Direct sales | Brand exposure |
| **Incentive** | Credits, free use, revenue share | Commission | Paid, product |
| **Content** | Must use product to create | Links | Influencer original |
| **Relationship** | Long-term | Transactional | Flexible |

## Incentive Models

| Model | Use | Examples |
|-------|-----|----------|
| **Credits** | AI tools; cost control | Credit-based AI tools |
| **Payment** | High-quality content; budget available | Paid creator programs |
| **Hybrid** | Credits + commission, brand partnership | Common for SaaS |
| **Marketplace** | Template/plugin sales; revenue share | Design tools, CMS marketplaces |

## Implementation Phases

The rest: https://github.com/kostja94/marketing-skills/blob/HEAD/skills/channels/partnerships/creator-program/SKILL.md