Distribution Channels
When the user wants to plan product distribution via marketplaces, app stores, or...
Install
npx skills add kostja94/marketing-skills --skill distribution-channels -g -a claude-code -y- Repository
- kostja94/marketing-skills1.1k
- Category
- Design
- Updated
- 9d ago
- License
- MIT
- Context cost
- Lightabout 892 tokens
- Runs scripts
- No, instructions only
What it does
When the user wants to plan product distribution via marketplaces, app stores, or third-party platforms. Also use when the user mentions "distribution channels," "marketplace listing," "app store listing," "Figma plugin," "Chrome extension marketplace," "AWS Marketplace," "Shopify app," "GPTs store," "app distribution," or "third-party marketplace." For channel mix, use integrated-marketing.
Channels: Distribution Channels
Guides product distribution via third-party marketplaces and app stores. Distinct from directory-submission (curated lists, Product Hunt, Taaft), marketplaces are storefronts where customers discover and purchase apps, plugins, or integrations. Hyperscaler marketplaces (AWS, Azure, GCP) alone are projected to process $85B+ in software sales by 2028.
When invoking: On first use, if helpful, open with 1, 2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
Channel Types
| Type | Definition | Examples |
|---|---|---|
| Direct | Company sells via own assets | Website, eCommerce, sales team |
| Indirect | Third parties sell on your behalf | Marketplaces, app stores, resellers |
Marketplaces = Digital storefronts where customers discover and buy; often pre-approved budgets (cloud spend), consolidated billing, faster procurement.
Marketplace Categories
| Category | Platforms | Product fit |
|---|---|---|
| Design & collaboration | Figma Community, Canva Apps, Adobe Exchange | Design tools, templates |
| Browser extensions | Chrome Web Store, Firefox Add-ons | Extensions, dev tools |
| Cloud & enterprise | AWS Marketplace, Google Cloud Marketplace, Azure Marketplace | SaaS, data, infra |
| Mobile | App Store, Google Play, Microsoft Store | Mobile apps, cross-platform |
| Vertical | Shopify App Store, Slack App Directory, Salesforce AppExchange, Zoom Marketplace | E-commerce, collaboration, CRM |
| Developer | GitHub Marketplace, WordPress Plugins | Dev tools, integrations |
| AI | GPTs (OpenAI), emerging AI app stores | AI apps, agents |
| Social commerce | Pinterest Product Pins | E-commerce, design tools, templates; Product Schema or Pinterest Catalog |
