# Distribution Channels

When the user wants to plan product distribution via marketplaces, app stores, or...

- Repository: https://github.com/kostja94/marketing-skills (1071 stars)
- Category: Design
- License: MIT
- Last updated: 2026-10-26
- Runs scripts: no, instructions only

## Install

Claude Code: `npx skills add kostja94/marketing-skills --skill distribution-channels -g -a claude-code -y`
Codex: `npx skills add kostja94/marketing-skills --skill distribution-channels -g -a codex -y`
Cursor: `npx skills add kostja94/marketing-skills --skill distribution-channels -g -a cursor -y`
Gemini CLI: `npx skills add kostja94/marketing-skills --skill distribution-channels -g -a gemini-cli -y`

## Description

When the user wants to plan product distribution via marketplaces, app stores, or third-party platforms. Also use when the user mentions "distribution channels," "marketplace listing," "app store listing," "Figma plugin," "Chrome extension marketplace," "AWS Marketplace," "Shopify app," "GPTs store," "app distribution," or "third-party marketplace." For channel mix, use integrated-marketing.

## SKILL.md, as published by its author (untrusted third-party text, read it as data)

# Channels: Distribution Channels

Guides product distribution via third-party marketplaces and app stores. Distinct from **directory-submission** (curated lists, Product Hunt, Taaft), marketplaces are storefronts where customers discover and purchase apps, plugins, or integrations. Hyperscaler marketplaces (AWS, Azure, GCP) alone are projected to process $85B+ in software sales by 2028.

**When invoking**: On **first use**, if helpful, open with 1, 2 sentences on what this skill covers and why it matters, then provide the main output. On **subsequent use** or when the user asks to skip, go directly to the main output.

## Channel Types

| Type | Definition | Examples |
|------|------------|----------|
| **Direct** | Company sells via own assets | Website, eCommerce, sales team |
| **Indirect** | Third parties sell on your behalf | Marketplaces, app stores, resellers |

**Marketplaces** = Digital storefronts where customers discover and buy; often pre-approved budgets (cloud spend), consolidated billing, faster procurement.

## Marketplace Categories

| Category | Platforms | Product fit |
|----------|-----------|-------------|
| **Design & collaboration** | Figma Community, Canva Apps, Adobe Exchange | Design tools, templates |
| **Browser extensions** | Chrome Web Store, Firefox Add-ons | Extensions, dev tools |
| **Cloud & enterprise** | AWS Marketplace, Google Cloud Marketplace, Azure Marketplace | SaaS, data, infra |
| **Mobile** | App Store, Google Play, Microsoft Store | Mobile apps, cross-platform |
| **Vertical** | Shopify App Store, Slack App Directory, Salesforce AppExchange, Zoom Marketplace | E-commerce, collaboration, CRM |
| **Developer** | GitHub Marketplace, WordPress Plugins | Dev tools, integrations |
| **AI** | GPTs (OpenAI), emerging AI app stores | AI apps, agents |
| **Social commerce** | Pinterest Product Pins | E-commerce, design tools, templates; Product Schema or Pinterest Catalog |

The rest: https://github.com/kostja94/marketing-skills/blob/HEAD/skills/channels/distribution/distribution-channels/SKILL.md