# Education Program

When the user wants to plan, implement, or optimize student and education discount...

- Repository: https://github.com/kostja94/marketing-skills (1071 stars)
- Category: Business
- License: MIT
- Last updated: 2026-10-26
- Runs scripts: no, instructions only

## Install

Claude Code: `npx skills add kostja94/marketing-skills --skill education-program -g -a claude-code -y`
Codex: `npx skills add kostja94/marketing-skills --skill education-program -g -a codex -y`
Cursor: `npx skills add kostja94/marketing-skills --skill education-program -g -a cursor -y`
Gemini CLI: `npx skills add kostja94/marketing-skills --skill education-program -g -a gemini-cli -y`

## Description

When the user wants to plan, implement, or optimize student and education discount programs. Also use when the user mentions "student discount," "education discount," "student plan," "for students," ".edu discount," "academic pricing," "student verification," "SheerID," "UNiDAYS," or "education program." For startup pricing page, use startups-page-generator.

## SKILL.md, as published by its author (untrusted third-party text, read it as data)

# Channels: Education Program

Guides student and education discount programs as an acquisition channel. Targets students and educators; common for SaaS, dev tools, and productivity apps. ~65% of students who use professional tools in school continue using them in their first jobs, education discounts are long-term customer acquisition, not just revenue loss.

**When invoking**: On **first use**, if helpful, open with 1, 2 sentences on what this skill covers and why it matters, then provide the main output. On **subsequent use** or when the user asks to skip, go directly to the main output.

## Initial Assessment

**Project context:** Read root `contextus.md` when present and load only the modules relevant to this task. Without Contextus, use available project material or user-provided facts and ask for missing information; do not create a parallel context system.

Identify:
1. **Product type**: SaaS, dev tool, design tool, productivity
2. **Student fit**: Is your ICP or future ICP student-aged?
3. **Discount structure**: First-time vs renewal; % or fixed
4. **Verification**: .edu, student ID, third-party (SheerID, UNiDAYS)

## Education Program vs Other Channels

| Dimension | Education Program | Startups Program | Referral |
|-----------|-------------------|------------------|----------|
| **Audience** | Students, educators | Founders, early-stage | Existing users |
| **Incentive** | Discount, free tier | Discount, credits | Discount, credits |
| **Verification** | .edu, student ID, SheerID/UNiDAYS | Revenue, team size | None (user-driven) |
| **LTV focus** | Future customers; 65% continue post-grad | Early adopters | Referred users |

## Discount Structures

The rest: https://github.com/kostja94/marketing-skills/blob/HEAD/skills/channels/partnerships/education-program/SKILL.md