# Email Marketing

When the user wants to plan email marketing, EDM, newsletter strategy, or email...

- Repository: https://github.com/kostja94/marketing-skills (1071 stars)
- Category: Design
- License: MIT
- Last updated: 2026-10-26
- Runs scripts: no, instructions only

## Install

Claude Code: `npx skills add kostja94/marketing-skills --skill email-marketing -g -a claude-code -y`
Codex: `npx skills add kostja94/marketing-skills --skill email-marketing -g -a codex -y`
Cursor: `npx skills add kostja94/marketing-skills --skill email-marketing -g -a cursor -y`
Gemini CLI: `npx skills add kostja94/marketing-skills --skill email-marketing -g -a gemini-cli -y`

## Description

When the user wants to plan email marketing, EDM, newsletter strategy, or email deliverability. Also use when the user mentions "email marketing," "EDM," "newsletter," "SPF," "DKIM," "DMARC," "email deliverability," "email content strategy," "email campaigns," "newsletter strategy," "email automation," or "cold email." For signup UI, use newsletter-signup-generator.

## SKILL.md, as published by its author (untrusted third-party text, read it as data)

# Channels: Email Marketing

Guides email marketing strategy for AI/SaaS products. Email ROI ~$36 per dollar spent; open/click rates typically higher than social. Covers EDM vs Newsletter, five content types, deliverability (SPF/DKIM/DMARC), and SEO synergy via article delivery.

**When invoking**: On **first use**, if helpful, open with 1-2 sentences on what this skill covers and why it matters, then provide the main output. On **subsequent use** or when the user asks to skip, go directly to the main output.

## Initial Assessment

**Project context:** Read root `contextus.md` when present and load only the modules relevant to this task. Without Contextus, use available project material or user-provided facts and ask for missing information; do not create a parallel context system.

Identify:
1. **Goal**: Retention, conversion, brand reach, or SEO synergy
2. **Content mix**: Onboarding, campaign, announcement, features, newsletter
3. **List size**: Bulk sender rules (5,000+/day) require Gmail/Yahoo compliance

## EDM vs Newsletter

| Type | Purpose | Use |
|------|---------|-----|
| **EDM** | Direct marketing; conversion-focused | Promotions, campaigns, announcements; bulk sends |
| **Newsletter** | Ongoing value; relationship | Industry insights, curated articles; regular cadence |

**Combine both**: EDM for push; Newsletter for nurture. Cover different stages and goals.

## Five Content Types

| Type | Use |
|------|-----|
| **Onboarding** | Welcome + first-use guidance; 5-7 day sequence; behavior-triggered; drive "Aha!" moment |
| **Campaign** | Promotions, limited-time; conversion or participation |
| **Announcement** | Product launch, major update; one-time important notice |
| **Features update** | New features, improvements; help users adopt |
| **Blog/Newsletter** | Curated articles, industry insights; sustained touch |

## User Best Practices

The rest: https://github.com/kostja94/marketing-skills/blob/HEAD/skills/channels/owned/email-marketing/SKILL.md