# Employee Generated Content

When the user wants to plan, implement, or optimize employee-generated content (EGC) or...

- Repository: https://github.com/kostja94/marketing-skills (1071 stars)
- Category: Marketing
- License: MIT
- Last updated: 2026-10-26
- Runs scripts: no, instructions only

## Install

Claude Code: `npx skills add kostja94/marketing-skills --skill employee-generated-content -g -a claude-code -y`
Codex: `npx skills add kostja94/marketing-skills --skill employee-generated-content -g -a codex -y`
Cursor: `npx skills add kostja94/marketing-skills --skill employee-generated-content -g -a cursor -y`
Gemini CLI: `npx skills add kostja94/marketing-skills --skill employee-generated-content -g -a gemini-cli -y`

## Description

When the user wants to plan, implement, or optimize employee-generated content (EGC) or employee advocacy. Also use when the user mentions "EGC," "employee advocacy," "employee content," "internal brand ambassadors," "employee social media," "employee advocacy program," "staff advocacy," "LinkedIn employee posts," or "brand ambassador program." For LinkedIn, use linkedin-posts.

## SKILL.md, as published by its author (untrusted third-party text, read it as data)

# Channels: EGC (Employee-Generated Content)

Guides EGC and employee advocacy strategy for AI/SaaS products. EGC is content created by employees (social posts, videos, blogs, testimonials) that reflects authentic workplace and product insights. Employee-shared content generates ~8x more engagement than brand posts; LinkedIn employee posts reach ~561% more than brand content.

**When invoking**: On **first use**, if helpful, open with 1-2 sentences on what this skill covers and why it matters, then provide the main output. On **subsequent use** or when the user asks to skip, go directly to the main output.

## Initial Assessment

**Project context:** Read root `contextus.md` when present and load only the modules relevant to this task. Without Contextus, use available project material or user-provided facts and ask for missing information; do not create a parallel context system.

Identify:
1. **Goal**: Brand trust, thought leadership, recruitment, or conversion
2. **Platform**: LinkedIn (B2B primary), X, Instagram, TikTok
3. **Employee base**: Size, roles, existing social presence

## EGC vs. UGC vs. Creator Program

| Dimension | EGC | UGC | Creator Program |
|-----------|-----|-----|-----------------|
| **Source** | Employees | Customers | External creators |
| **Trust** | Company experts (66% vs 47% for ads) | Peer reviews | Influencer reach |
| **Cost** | Low; leverage workforce | Incentives, curation | Credits, payment |
| **Best for** | B2B, SaaS, professional services | Social proof, reviews | Content scale, tutorials |

## Why EGC Works

- **Algorithm favor**: Social platforms prioritize personal accounts over brand pages
- **Authenticity**: 92% trust recommendations from individuals over branded content; 81% need to trust before buying
- **B2B fit**: LinkedIn is primary; employees share industry expertise and product insights
- **Results**: 27% engagement increase, 19% sales increase in first year; 24% higher conversion vs traditional content

The rest: https://github.com/kostja94/marketing-skills/blob/HEAD/skills/channels/owned/employee-generated-content/SKILL.md