# Influencer Marketing

When the user wants to plan, implement, or optimize influencer marketing strategy.

- Repository: https://github.com/kostja94/marketing-skills (1071 stars)
- Category: Marketing
- License: MIT
- Last updated: 2026-10-26
- Runs scripts: no, instructions only

## Install

Claude Code: `npx skills add kostja94/marketing-skills --skill influencer-marketing -g -a claude-code -y`
Codex: `npx skills add kostja94/marketing-skills --skill influencer-marketing -g -a codex -y`
Cursor: `npx skills add kostja94/marketing-skills --skill influencer-marketing -g -a cursor -y`
Gemini CLI: `npx skills add kostja94/marketing-skills --skill influencer-marketing -g -a gemini-cli -y`

## Description

When the user wants to plan, implement, or optimize influencer marketing strategy. Also use when the user mentions "influencer marketing," "KOL," "creator partnership," "brand ambassador," "sponsored content," "influencer campaign," "micro-influencer," "influencer outreach," "creator collaboration," or "influencer deal." For creator programs, use creator-program.

## SKILL.md, as published by its author (untrusted third-party text, read it as data)

# Channels: Influencer

Guides influencer marketing strategy for AI/SaaS products. Focus on trust and brand exposure; 2, 3x higher conversion and 40%, 50% lower CAC than traditional ads. 92% of consumers trust influencers over celebrities.

**When invoking**: On **first use**, if helpful, open with 1, 2 sentences on what this skill covers and why it matters, then provide the main output. On **subsequent use** or when the user asks to skip, go directly to the main output.

## Initial Assessment

**Project context:** Read root `contextus.md` when present and load only the modules relevant to this task. Without Contextus, use available project material or user-provided facts and ask for missing information; do not create a parallel context system.

Identify:
1. **Goal**: Brand awareness, trust, or direct conversion
2. **Platform**: Instagram, TikTok, YouTube, LinkedIn
3. **Target**: Nano (1K, 10K), micro (10K, 100K), mid-tier (100K, 1M), macro (1M+)

## Influencer vs. Affiliate vs. Creator

| Dimension | Influencer | Affiliate | Creator Program |
|-----------|------------|-----------|-----------------|
| **Goal** | Brand exposure, trust | Direct sales | Content co-creation |
| **Incentive** | Paid, product exchange | Commission | Credits, free use |
| **Content** | Influencer original | Links sufficient | Must use product |
| **Relationship** | Short or long-term | Transactional | Long-term |

## Influencer Types by Platform

| Platform | Best For | Audience |
|----------|----------|----------|
| **Instagram** | Visual, lifestyle | 25, 34 |
| **TikTok** | Viral, short-form | Under 24 |
| **YouTube** | Reviews, tutorials | 18, 24 |
| **LinkedIn** | B2B, professional | Professionals |

## Discovery & Screening

- **Platform search**: Search by brand/industry terms; check competitors
- **Tools**: Stormy.ai, Upfluence, Passionfroot
- **Form**: Application form on site for interested creators

The rest: https://github.com/kostja94/marketing-skills/blob/HEAD/skills/channels/partnerships/influencer-marketing/SKILL.md