Product Hunt Launch
When the user wants to launch on Product Hunt, prepare a PH submission, or plan launch...
Install
npx skills add kostja94/marketing-skills --skill product-hunt-launch -g -a claude-code -y- Repository
- kostja94/marketing-skills1.1k
- Category
- Engineering
- Updated
- 9d ago
- License
- MIT
- Context cost
- Lightabout 960 tokens
- Runs scripts
- No, instructions only
What it does
When the user wants to launch on Product Hunt, prepare a PH submission, or plan launch day (hunter, first comment, timing, upvotes). Also use when the user mentions "Product Hunt," "launch on Product Hunt," "PH launch," "Product Hunt submission," "hunter," "Product of the Day," "upvotes," or "Product Hunt first comment." For multi-platform directory listings and paste-ready copy beyond PH, use directory-submission.
Channels: Product Hunt Launch
Guides preparing and executing a Product Hunt launch. Product Hunt is a community-driven product discovery platform; only ~10% of submissions get featured on the homepage. Best for SaaS, developer tools, AI/ML products, and productivity software. Physical products and service businesses have limited success.
When invoking: On first use, if helpful, open with 1, 2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
Initial Assessment
Project context: Read root contextus.md when present and load only the modules relevant to this task. Without Contextus, use available project material or user-provided facts and ask for missing information; do not create a parallel context system.
Identify:
- Product type: SaaS, AI tool, app, Chrome extension
- Launch readiness: Landing page, screenshots, tagline, first comment
- Hunter: Self-hunt or Top Hunter (optional but helps)
30-Day Preparation Plan
| Phase | Days | Actions |
|---|---|---|
| Teaser | 30, 21 | Build "notify me" page; decide self-hunt vs hunter; engage in community |
| Supporters | 20, 11 | Build list of 200+ (makers, industry contacts, followers, users) |
| Assets | 10, 3 | Finalize tagline (≤60 chars), gallery images (1270×760), demo video (<2 min), maker comment, 3, 5 topic tags; build awareness on X/LinkedIn 2, 4 weeks before |
| Launch day | 2, 1 | Clear calendar for 16+ hours; Product Hunt runs midnight, midnight Pacific |
