# Public Relations

When the user wants to plan PR, write a press release, or manage media relations.

- Repository: https://github.com/kostja94/marketing-skills (1071 stars)
- Category: Git and review
- License: MIT
- Last updated: 2026-10-26
- Runs scripts: no, instructions only

## Install

Claude Code: `npx skills add kostja94/marketing-skills --skill public-relations -g -a claude-code -y`
Codex: `npx skills add kostja94/marketing-skills --skill public-relations -g -a codex -y`
Cursor: `npx skills add kostja94/marketing-skills --skill public-relations -g -a cursor -y`
Gemini CLI: `npx skills add kostja94/marketing-skills --skill public-relations -g -a gemini-cli -y`

## Description

When the user wants to plan PR, write a press release, or manage media relations. Also use when the user mentions "public relations," "PR," "press release," "media relations," "news release," "journalist," "media coverage," "product announcement," or "earned media." For on-site "As Seen In" or logos page, use press-coverage-page-generator.

## SKILL.md, as published by its author (untrusted third-party text, read it as data)

# Channels: Public Relations

Guides PR and press release strategy. Journalists use ~3% of releases they receive; proper structure is critical. Use this skill when writing press releases, planning product announcements, or building media relations.

**When invoking**: On **first use**, if helpful, open with 1, 2 sentences on what this skill covers and why it matters, then provide the main output. On **subsequent use** or when the user asks to skip, go directly to the main output.

## Initial Assessment

**Project context:** Read root `contextus.md` when present and load only the modules relevant to this task. Without Contextus, use available project material or user-provided facts and ask for missing information; do not create a parallel context system.

Identify:
1. **News angle**: Product launch, funding, partnership, milestone
2. **Audience**: Trade press, mainstream, bloggers
3. **Timing**: Embargo or immediate

## Press Release Structure

| Section | Guideline |
|---------|-----------|
| **Header** | Logo; contact (name, title, email, phone); "FOR IMMEDIATE RELEASE" or embargo |
| **Headline** | Under 100 chars; strong action verbs; "Why should I care?" |
| **Subheadline** | Optional; additional context |
| **Dateline** | City, state, date |
| **Lead** | 50, 75 words; all 5 W's (Who, What, When, Where, Why) |
| **Body** | 1, 2 paragraphs; inverted pyramid; most newsworthy first |
| **Quote** | Executive/stakeholder; perspective, not fact repetition |
| **Boilerplate** | 2, 3 sentence company description |
| **Media contact** | Name, email, phone |

## Lead Paragraph

Journalist should understand the full story from the lead alone. Specific details, not vague language ("important update" → what changed and impact).

## Quote Quality

- Add perspective or emotion
- Avoid generic corporate-speak
- Don't repeat facts already stated

## Writing Style

The rest: https://github.com/kostja94/marketing-skills/blob/HEAD/skills/channels/partnerships/public-relations/SKILL.md