Referral Program
When the user wants to plan, implement, or optimize referral program strategy.
Install
npx skills add kostja94/marketing-skills --skill referral-program -g -a claude-code -y- Repository
- kostja94/marketing-skills1.1k
- Category
- Marketing
- Updated
- 9d ago
- License
- MIT
- Context cost
- Lightabout 1,368 tokens
- Runs scripts
- No, instructions only
What it does
When the user wants to plan, implement, or optimize referral program strategy. Also use when the user mentions "referral program," "referral marketing," "user referral," "refer-a-friend," "word-of-mouth growth," "referral rewards," "referral tracking," "referral code," "referral incentives," or "viral loop." For referral landing copy, use landing-page-generator.
Channels: Referral
Guides referral program strategy for AI/SaaS products. Leverage existing users to drive growth; 3%-5% conversion vs 1%-2% for ads; CAC 50%-70% lower; referred users LTV 30%-50% higher, retention 20%-30% higher. Referral is necessity in overseas markets, not alternative.
When invoking: On first use, if helpful, open with 1-2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
Initial Assessment
Project context: Read root contextus.md when present and load only the modules relevant to this task. Without Contextus, use available project material or user-provided facts and ask for missing information; do not create a parallel context system.
Identify:
- Product type: SaaS, AI tool, subscription
- User base: Size, engagement, retention
- Goal: Signups, purchases, or both
Referral vs. Affiliate vs. Influencer
| Dimension | Referral | Affiliate | Influencer |
|---|---|---|---|
| Who | Existing users | Professional promoters | KOLs |
| Incentive | Discounts, credits | Commission | Fees, product |
| Barrier | Low (all users) | Medium | High |
| Conversion | 3%-5% | Varies | Varies |
Referral vs affiliate: Referral needs no landing page or application; integrated in dashboard. Affiliate requires landing page and approval.
Reward Models
| Model | Use |
|---|---|
| Two-way | Both referrer and referee get rewards; highest participation |
| One-way | Only referrer rewarded; cost control |
| Tiered | Rewards increase with referral count (e.g. $10 for 1-5, $15 for 6-10, $20 for 11+); incentivizes volume |
Benchmark: Rewards typically 10%-30% of product price; ~11% off or ~$21 value; weak incentives = low participation. Triggers: signup, purchase, activation, or sustained use.
