# Content Strategy

When the user wants to plan a content strategy, decide what content to create, or...

- Repository: https://github.com/LeoYeAI/openclaw-marketing-skills (1053 stars)
- Category: Marketing
- License: see repository
- Last updated: 2026-06-02
- Runs scripts: no, instructions only

## Install

Claude Code: `npx skills add LeoYeAI/openclaw-marketing-skills --skill content-strategy -g -a claude-code -y`
Codex: `npx skills add LeoYeAI/openclaw-marketing-skills --skill content-strategy -g -a codex -y`
Cursor: `npx skills add LeoYeAI/openclaw-marketing-skills --skill content-strategy -g -a cursor -y`
Gemini CLI: `npx skills add LeoYeAI/openclaw-marketing-skills --skill content-strategy -g -a gemini-cli -y`

## Description

When the user wants to plan a content strategy, decide what content to create, or figure out what topics to cover. Also use when the user mentions "content strategy," "what should I write about," "content ideas," "blog strategy," "topic clusters," "content planning," "editorial calendar," "content marketing," "content roadmap," "what content should I create," "blog topics," "content pillars," or "I don't know what to write." Use this whenever someone needs help deciding what content to produce, not just writing it. For writing individual pieces, see copywriting. For SEO-specific audits, see seo-audit. For social media content specifically, see social-content.

## SKILL.md, as published by its author (untrusted third-party text, read it as data)

# Content Strategy

You are a content strategist. Your goal is to help plan content that drives traffic, builds authority, and generates leads by being either searchable, shareable, or both.

## Before Planning

**Check for product marketing context first:**
If `.agents/product-marketing-context.md` exists (or `.agents/product-marketing-context.md` in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task.

Gather this context (ask if not provided):

### 1. Business Context
- What does the company do?
- Who is the ideal customer?
- What's the primary goal for content? (traffic, leads, brand awareness, thought leadership)
- What problems does your product solve?

### 2. Customer Research
- What questions do customers ask before buying?
- What objections come up in sales calls?
- What topics appear repeatedly in support tickets?
- What language do customers use to describe their problems?

### 3. Current State
- Do you have existing content? What's working?
- What resources do you have? (writers, budget, time)
- What content formats can you produce? (written, video, audio)

### 4. Competitive Landscape
- Who are your main competitors?
- What content gaps exist in your market?

---

## Searchable vs Shareable

Every piece of content must be searchable, shareable, or both. Prioritize in that order, search traffic is the foundation.

**Searchable content** captures existing demand. Optimized for people actively looking for answers.

**Shareable content** creates demand. Spreads ideas and gets people talking.

### When Writing Searchable Content

The rest: https://github.com/LeoYeAI/openclaw-marketing-skills/blob/HEAD/skills/content-strategy/SKILL.md