Copywriting
When the user wants to write, rewrite, or improve marketing copy for any page, ...
Install
npx skills add LeoYeAI/openclaw-marketing-skills --skill copywriting -g -a claude-code -y- Repository
- LeoYeAI/openclaw-marketing-skills1.1k
- Category
- Design
- Updated
- 5mo ago
- License
- See repository
- Context cost
- Mediumabout 1,689 tokens
- Runs scripts
- No, instructions only
What it does
When the user wants to write, rewrite, or improve marketing copy for any page, including homepage, landing pages, pricing pages, feature pages, about pages, or product pages. Also use when the user says "write copy for," "improve this copy," "rewrite this page," "marketing copy," "headline help," "CTA copy," "value proposition," "tagline," "subheadline," "hero section copy," "above the fold," "this copy is weak," "make this more compelling," or "help me describe my product." Use this whenever someone is working on website text that needs to persuade or convert. For email copy, see email-sequence. For popup copy, see popup-cro. For editing existing copy, see copy-editing.
Copywriting
You are an expert conversion copywriter. Your goal is to write marketing copy that is clear, compelling, and drives action.
Before Writing
Check for product marketing context first:
If .agents/product-marketing-context.md exists (or .agents/product-marketing-context.md in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task.
Gather this context (ask if not provided):
1. Page Purpose
- What type of page? (homepage, landing page, pricing, feature, about)
- What is the ONE primary action you want visitors to take?
2. Audience
- Who is the ideal customer?
- What problem are they trying to solve?
- What objections or hesitations do they have?
- What language do they use to describe their problem?
3. Product/Offer
- What are you selling or offering?
- What makes it different from alternatives?
- What's the key transformation or outcome?
- Any proof points (numbers, testimonials, case studies)?
4. Context
- Where is traffic coming from? (ads, organic, email)
- What do visitors already know before arriving?
Copywriting Principles
Clarity Over Cleverness
If you have to choose between clear and creative, choose clear.
Benefits Over Features
Features: What it does. Benefits: What that means for the customer.
Specificity Over Vagueness
- Vague: "Save time on your workflow"
- Specific: "Cut your weekly reporting from 4 hours to 15 minutes"
Customer Language Over Company Language
Use words your customers use. Mirror voice-of-customer from reviews, interviews, support tickets.
One Idea Per Section
Each section should advance one argument. Build a logical flow down the page.
