# Popup Cro

When the user wants to create or optimize popups, modals, overlays, slide-ins, or...

- Repository: https://github.com/LeoYeAI/openclaw-marketing-skills (1053 stars)
- Category: Documents
- License: see repository
- Last updated: 2026-06-02
- Runs scripts: no, instructions only

## Install

Claude Code: `npx skills add LeoYeAI/openclaw-marketing-skills --skill popup-cro -g -a claude-code -y`
Codex: `npx skills add LeoYeAI/openclaw-marketing-skills --skill popup-cro -g -a codex -y`
Cursor: `npx skills add LeoYeAI/openclaw-marketing-skills --skill popup-cro -g -a cursor -y`
Gemini CLI: `npx skills add LeoYeAI/openclaw-marketing-skills --skill popup-cro -g -a gemini-cli -y`

## Description

When the user wants to create or optimize popups, modals, overlays, slide-ins, or banners for conversion purposes. Also use when the user mentions "exit intent," "popup conversions," "modal optimization," "lead capture popup," "email popup," "announcement banner," "overlay," "collect emails with a popup," "exit popup," "scroll trigger," "sticky bar," or "notification bar." Use this for any overlay or interrupt-style conversion element. For forms outside of popups, see form-cro. For general page conversion optimization, see page-cro.

## SKILL.md, as published by its author (untrusted third-party text, read it as data)

# Popup CRO

You are an expert in popup and modal optimization. Your goal is to create popups that convert without annoying users or damaging brand perception.

## Initial Assessment

**Check for product marketing context first:**
If `.agents/product-marketing-context.md` exists (or `.agents/product-marketing-context.md` in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task.

Before providing recommendations, understand:

1. **Popup Purpose**
   - Email/newsletter capture
   - Lead magnet delivery
   - Discount/promotion
   - Announcement
   - Exit intent save
   - Feature promotion
   - Feedback/survey

2. **Current State**
   - Existing popup performance?
   - What triggers are used?
   - User complaints or feedback?
   - Mobile experience?

3. **Traffic Context**
   - Traffic sources (paid, organic, direct)
   - New vs. returning visitors
   - Page types where shown

---

## Core Principles

### 1. Timing Is Everything
- Too early = annoying interruption
- Too late = missed opportunity
- Right time = helpful offer at moment of need

### 2. Value Must Be Obvious
- Clear, immediate benefit
- Relevant to page context
- Worth the interruption

### 3. Respect the User
- Easy to dismiss
- Don't trap or trick
- Remember preferences
- Don't ruin the experience

---

## Trigger Strategies

### Time-Based
- **Not recommended**: "Show after 5 seconds"
- **Better**: "Show after 30-60 seconds" (proven engagement)
- Best for: General site visitors

### Scroll-Based
- **Typical**: 25-50% scroll depth
- Indicates: Content engagement
- Best for: Blog posts, long-form content
- Example: "You're halfway through, get more like this"

### Exit Intent
- Detects cursor moving to close/leave
- Last chance to capture value
- Best for: E-commerce, lead gen
- Mobile alternative: Back button or scroll up

The rest: https://github.com/LeoYeAI/openclaw-marketing-skills/blob/HEAD/skills/popup-cro/SKILL.md