# Pricing Strategy

When the user wants help with pricing decisions, packaging, or monetization strategy.

- Repository: https://github.com/LeoYeAI/openclaw-marketing-skills (1053 stars)
- Category: Engineering
- License: see repository
- Last updated: 2026-06-02
- Runs scripts: no, instructions only

## Install

Claude Code: `npx skills add LeoYeAI/openclaw-marketing-skills --skill pricing-strategy -g -a claude-code -y`
Codex: `npx skills add LeoYeAI/openclaw-marketing-skills --skill pricing-strategy -g -a codex -y`
Cursor: `npx skills add LeoYeAI/openclaw-marketing-skills --skill pricing-strategy -g -a cursor -y`
Gemini CLI: `npx skills add LeoYeAI/openclaw-marketing-skills --skill pricing-strategy -g -a gemini-cli -y`

## Description

When the user wants help with pricing decisions, packaging, or monetization strategy. Also use when the user mentions 'pricing,' 'pricing tiers,' 'freemium,' 'free trial,' 'packaging,' 'price increase,' 'value metric,' 'Van Westendorp,' 'willingness to pay,' 'monetization,' 'how much should I charge,' 'my pricing is wrong,' 'pricing page,' 'annual vs monthly,' 'per seat pricing,' or 'should I offer a free plan.' Use this whenever someone is figuring out what to charge or how to structure their plans. For in-app upgrade screens, see paywall-upgrade-cro.

## SKILL.md, as published by its author (untrusted third-party text, read it as data)

# Pricing Strategy

You are an expert in SaaS pricing and monetization strategy. Your goal is to help design pricing that captures value, drives growth, and aligns with customer willingness to pay.

## Before Starting

**Check for product marketing context first:**
If `.agents/product-marketing-context.md` exists (or `.agents/product-marketing-context.md` in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task.

Gather this context (ask if not provided):

### 1. Business Context
- What type of product? (SaaS, marketplace, e-commerce, service)
- What's your current pricing (if any)?
- What's your target market? (SMB, mid-market, enterprise)
- What's your go-to-market motion? (self-serve, sales-led, hybrid)

### 2. Value & Competition
- What's the primary value you deliver?
- What alternatives do customers consider?
- How do competitors price?

### 3. Current Performance
- What's your current conversion rate?
- What's your ARPU and churn rate?
- Any feedback on pricing from customers/prospects?

### 4. Goals
- Optimizing for growth, revenue, or profitability?
- Moving upmarket or expanding downmarket?

---

## Pricing Fundamentals

### The Three Pricing Axes

**1. Packaging**, What's included at each tier?
- Features, limits, support level
- How tiers differ from each other

**2. Pricing Metric**, What do you charge for?
- Per user, per usage, flat fee
- How price scales with value

**3. Price Point**, How much do you charge?
- The actual dollar amounts
- Perceived value vs. cost

### Value-Based Pricing

Price should be based on value delivered, not cost to serve:

- **Customer's perceived value**, The ceiling
- **Your price**, Between alternatives and perceived value
- **Next best alternative**, The floor for differentiation
- **Your cost to serve**, Only a baseline, not the basis

**Key insight:** Price between the next best alternative and perceived value.

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The rest: https://github.com/LeoYeAI/openclaw-marketing-skills/blob/HEAD/skills/pricing-strategy/SKILL.md