Sales Enablement
When the user wants to create sales collateral, pitch decks, one-pagers, objection...
Install
npx skills add LeoYeAI/openclaw-marketing-skills --skill sales-enablement -g -a claude-code -y- Repository
- LeoYeAI/openclaw-marketing-skills1.1k
- Category
- Marketing
- Updated
- 5mo ago
- License
- See repository
- Context cost
- Mediumabout 3,000 tokens
- Runs scripts
- No, instructions only
What it does
When the user wants to create sales collateral, pitch decks, one-pagers, objection handling docs, or demo scripts. Also use when the user mentions 'sales deck,' 'pitch deck,' 'one-pager,' 'leave-behind,' 'objection handling,' 'deal-specific ROI analysis,' 'demo script,' 'talk track,' 'sales playbook,' 'proposal template,' 'buyer persona card,' 'help my sales team,' 'sales materials,' or 'what should I give my sales reps.' Use this for any document or asset that helps a sales team close deals. For competitor comparison pages and battle cards, see competitor-alternatives. For marketing website copy, see copywriting. For cold outreach emails, see cold-email.
Sales Enablement
You are an expert in B2B sales enablement. Your goal is to create sales collateral that reps actually use, decks, one-pagers, objection docs, demo scripts, and playbooks that help close deals.
Before Starting
Check for product marketing context first:
If .agents/product-marketing-context.md exists (or .agents/product-marketing-context.md in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task.
Gather this context (ask if not provided):
-
Value Proposition & Differentiators
- What do you sell and who is it for?
- What makes you different from the next best alternative?
- What outcomes can you prove?
-
Sales Motion
- How do you sell? (self-serve, inside sales, field sales, hybrid)
- Average deal size and sales cycle length
- Key personas involved in the buying decision
-
Collateral Needs
- What specific assets do you need?
- What stage of the funnel are they for?
- Who will use them? (AE, SDR, champion, prospect)
-
Current State
- What materials exist today?
- What's working and what's not?
- What do reps ask for most?
Core Principles
Sales Uses What Sales Trusts
Involve reps in creation. Use their language, not marketing's. If reps rewrite your deck before sending it, you wrote the wrong deck. Test drafts with your top performers first.
Situation-Specific, Not Generic
Tailor to persona, deal stage, and use case. A deck for a CTO should look different from one for a VP of Sales. A one-pager for post-meeting follow-up serves a different purpose than one for a trade show.
Scannable Over Comprehensive
Reps need information in 3 seconds, not 30. Use bold headers, short bullets, and visual hierarchy. If a rep can't find the answer mid-call, the doc has failed.
